Perodua looks like it’s quite set on achieving it’s 333 Vision. The 10 year old car company’s 333 Vision is aimed at total customer satisfaction, cost reduction and increased market share.
In the customer satisfaction area, it is currently number 4 in the Customer Satisfaction Index (CSI) charts and plans to join the ranks of the top 3 if everything goes well.
In terms of market share, Perodua currently holds 25% of total industry volume including both passanger and commercial vehicles. Part of the 333 Vision is at least 30% market share. Getting close!
Perodua is also planning a marketing exercise to revamp it’s Owners Membership Club as a form of building customer loyalty and trust.