Paul Tan's Automotive Industry News

Perodua 333 Vision

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Perodua looks like it’s quite set on achieving it’s 333 Vision. The 10 year old car company’s 333 Vision is aimed at total customer satisfaction, cost reduction and increased market share.

In the customer satisfaction area, it is currently number 4 in the Customer Satisfaction Index (CSI) charts and plans to join the ranks of the top 3 if everything goes well.

In terms of market share, Perodua currently holds 25% of total industry volume including both passanger and commercial vehicles. Part of the 333 Vision is at least 30% market share. Getting close!

Perodua is also planning a marketing exercise to revamp it’s Owners Membership Club as a form of building customer loyalty and trust.

Source

15 Comments »

  1. akari said,

    September 18, 2005 @ 3:17 pm

    good… good…. atleast they have vision

  2. E-Nabill said,

    September 18, 2005 @ 4:48 pm

    i tink thats the advantages of of toyota/daihatsu havng shares in p2,u can tell those visions are not made by p2 bt those who r in japan….

  3. Zul-Majdi said,

    September 18, 2005 @ 6:33 pm

    this is a good sign of improvement. al least some achievement had been made by our 2nd national car manufacturer as compared to our Proton. well done P2.. wish u the best of luck!

  4. Zoom said,

    September 18, 2005 @ 9:37 pm

    Teach your elder brother little bit lah…. don’t be selfish……

  5. michly said,

    September 18, 2005 @ 10:36 pm

    Yeaaa… Potong should learn…….

  6. Apex said,

    September 18, 2005 @ 11:02 pm

    hmm tough vision n need lot of co-operation between production and sales.must learn not to follow EON n EDAR n Proton history

  7. NF said,

    September 18, 2005 @ 11:11 pm

    Hi Paul,
    How come everytime you blog about Perodua you dont use their logo?
    But when you blog about that ‘cheap excuse for a car company’ a.k.a Proton you display their Thundercats knock-off logo?

    BTW who are number 1 and 2 on customer satisfaction?
    Lexus and Toyota?

    Not surprising then is Perodua wants to be third…
    All in the family eh?

  8. Paul said,

    September 18, 2005 @ 11:30 pm

    lol. i never thought about it. i used the proton logo because i already uploaded it before somewhere. so re-used it. i’ll add a perodua logo to this post.

  9. zan said,

    September 19, 2005 @ 7:52 am

    Hei, i was get my Myvi ler.
    Its true. After my first service at produa, the day after that, they call me ask about my car how it fell after service and how their service & entertaining me whether i satisfied or not. It very good cos before on 2001 i had service my Wira at proton edar. totally different. Long queue, no feedback survey and very badly ‘diorang klentong’ has repair my complain but the true is not. Congratulation to Produa.

  10. eRis-Aeir4s said,

    September 19, 2005 @ 10:24 am

    Wow , good news for me. Hopefully Perodua can keep this up.

  11. abu said,

    September 19, 2005 @ 12:07 pm

    This vision of Perodua will add further woe to our potong and i wonder why they are still dreaming in their wonderland, thinking that protection will be given to them for the next decade or so. Well if i can buy a p2 in a similiar price like a potong but get a better customer service and quality, which 1 will you opted to? Potong now is organizing lucky draw for owner to service in their service centre…will that help? bet now atlease they realized that giving away a sawi is cheaper and less problem than giving a waja or wira :D

    proved a point? i dun think so…do you?

  12. sinleong said,

    September 19, 2005 @ 6:59 pm

    Customer satisfaction I give it 0.5 out of 10. Where’s my Myvi?!!!

  13. stupid rafidah said,

    September 19, 2005 @ 11:27 pm

    dun be selfish u not the only one who book myvi
    too bad i got mine liao
    hahhaha
    buy 1.0 lah faster

  14. weilun said,

    September 21, 2005 @ 1:29 am

    zan,
    that day my mum told me that service centre called and ask if my kenari got problem or not after service . i was like wow, so efficient… and concern :D

  15. weilun said,

    September 21, 2005 @ 1:31 am

    oh ya, whenever i told perodua anything problem about the birdie, they will fix it…hehe…..like stereng click sound , braking sound, 5th door alarm sensor, all fix in one day.. siap got kopi minum ..haha….

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