Forbes has published a list of the Automotive Turkeys of 2005. Turkeys, like lemons, are words used to describe failures. Maybe sales are bad. Maybe they fall apart after a few drives. Note that the list is based on cars sold in the USA, so turkeys in the USA might be roaring successes in other parts of the world. Let’s have a look at the list.
Volvo C70 Convertible
Failure of this sexy convertible have been attributed to bad launch timing. It was launched just before Volvo changed it’s image in the USA from a brand that emphasizes on safety to a luxury premium brand.
Land Rover Freelander
The Freelander has been said to not be a true Land Rover, and cheapens the brand somewhat. The same kind of image the first S40 got when Volvo launched it, not a real Volvo.
Mercedes Benz CL Coupe
Getting old, and Mercedes Benz buyers are waiting for it’s replacement.
Despite the Phaeton being an excellent luxury sedan that rivals the S-class and the 7-series, because of the badge stuck on the car. Forbes calls it almost perfect, the Volkswagen badge is unable to command a premium pricing in the USA. People would rather buy it’s Audi A8 sibling.
No comments. Looks like a mutated Naza Ria. Ford reports the Mercury Monterey has had the lowest sales of all the Ford, Lincoln and Mercury marques.
Getting old, soon to be phased out.
The Audi TT has been out since 1998, that’s 7 years now and it hasn’t changed much on the outside, while technical enhancements have been made. While people were crazy over it when it first came out, it’s getting a bit dull now and a replacement is due.
Apparently it has a weak engine by American standards, and a high sticker price for a Mitsubishi.
Chevrolet Monte Carlo
Too cheapo to be a Chevrolet, similiar problem as the Land Rover Freelander.
Mazda B-Series pickup
Basically a re-badged Ford ranger, this light pickup has been overshadows in the US by modern and more attractive pickup offerings by Nissan and Dodge.