The SUV craze. I don’t have to introduce this phenomenon to you anymore. Heh. Porsche’s Cayenne was a hit and Lamborghini has plans now to emulate the success with a luxury SUV of it’s own.
Lamborghini originally made tractors, and the famous Automobili Lamborghini S.p.A. you know today was actually a spin-off from company founder Ferruccio Lamborghini’s successful company Lamborghini Trattori S.p.A.
There are a few stories on how a tractor builder started to build sports cars. It is said that Ferruccio Lamborghini met Enzo Ferrari at a party, and like all car freaks they started talking about cars. Lamborghini pointed out a few things about Ferrari’s sports cars that he did not quite like, and hot-headed Enzo did not really respond very well to criticism, saying “If you don’t like the way I build my cars, why don’t you go build one in that tractor factory of yours.” Lamborghini took it seriously.
Back to the story at hand, Lamborghini’s president Stephan Winklemann announced the Lamborghini SUV project, which would likely be based on Audi’s Q7 (which also shares a platform with the Porsche Cayenne and Volkwagen Touareg) or the Audi Q5.
Lamborghini could use the 5.2 litre V10 used in the Audi S8 (derived from the Lamborghini Gallardo 5.0 V10) since it’s already been tweaked to haul around weight with high torque instead of all-out horsepower.