Honda goes Harajuku with Gwen Stefani
This is very interesting. Gwen Stefani has done wonders with her Harajuku style L.A.M.B. fashion label which interestingly combines elements of Goth, lace and Japanese-ness. It just has a secret ingredient which car manufacturers like Mitsubishi call “J Cool”, short for Japanese Cool.
To target young buyers, Honda’s product planners are studying what makes Gwen’s work tick – how she successfully injected Japanese culture into her products and made them so desirable to young American buyers who seem to embrace everything Japanese with open arms.
We’ll probably see “Haraju-cars” on the road soon by Honda.
February 10, 2006 @ 5:33 am
maybe we’ll c chevys with large rear spoilers and chryslers with 4wd and a handling to match!!
February 10, 2006 @ 9:38 am
How about an American K-Car? Or maybe some Japanese muscle? LOL, anyway, it’d be interesting to see what they will come up with to say the least.
February 10, 2006 @ 12:28 pm
If Nokia can come up with fashion phone, why dont car automakers come up with fashion car…
Im pretty sure it will appeal the young and trendy crowd…
February 10, 2006 @ 12:29 pm
I almost assume that I have mistaken looking on wrong website when this 1st photo loaded, or maybe Paul wrongly place this blog… (thus introduced us fireangel, haha..)
But anyway, i fond on the creativity and bold ideas of Honda designers, they making the car an auspicious art. (although not always, in the case of previous honda city, it’s among most ugliest car i shall say. But new honda city look excellent after big change.)
February 10, 2006 @ 7:07 pm
yaloh~ who the heck is fireangel? she seem very famous in this blog world. and i particularly liked the picture of her lying on her bed with her mid fingers pointed straight at me. what an angel! love it! who is she ?!?! TT some time?