Edaran Tan Chong Motor Sdn Bhd’s plans for 2006 includes introducing new models – the Nissan Teana luxury sedan and the Nissan Murano luxury crossover SUV. This is part of Edaran Tan Chong Motors’ strategy to increase Nissan’s 5% market share this year, which will be very challenging indeed. Will the Nissan Teana be placed in the market segment above the current Nissan Cefiro or replace it? I’m not sure.
Dealership networks will also be expanded. Current Edaran Tan Chong has 66 branches and 60 dealers. An extra 18 branches and 13 dealers will be added nationwide.