Volkswagen Golf GTI “Fast” Documentary
A 16 minute 17 seconds video of Volkswagen’s Fast campaign for the new Mk5 Volkswagen Golf GTI. Volkswagen says there is a “Fast” in all of us, which explains the adrenaline rush and excitement we get when we’re in rapid acceleration and speed. The GTI is positioned as a fast car for the fast in you, that requires no more modifications or pimping.
February 25, 2006 @ 11:29 am
great , i simply love it. more of this please. thank you.
February 25, 2006 @ 12:10 pm
Me, catch no ball. Blurr like sotong.
February 25, 2006 @ 12:27 pm
i skipped alot…
February 25, 2006 @ 12:43 pm
It’s interesting if you’re in the advertising field. It tells how they came up with the Fast campaign.
February 25, 2006 @ 12:57 pm
“If I take this one, it looks even slower than I did before I held it this way so the hand isn’t necessarily whats fast but the fruit on top of the hand”.
“It’s a vegetable”
This one had me laughing as I knew it was coming. That was something very different. Volkswagen have taken the steps to cultivate the fun in the Golf GTI.
The Golf GTI initially lost it’s magic in it’s 2nd, 3rd and 4th incarnations but I think Volkswagen may have just brought the magic back in this one.
February 25, 2006 @ 12:58 pm
I’m studying advertising and materials like this prove very resourceful to me. Sometimes being creative means going back to the basics of everything, pure instinct.
February 25, 2006 @ 6:08 pm
[...] Another series of advertisements, this time based on Volkswagen’s “Fast” concept which was explained in the previous video I posted. These are short clips for TV. [...]
February 25, 2006 @ 7:34 pm
The immense creativity and high intellectual message embedded in this advertisement strikes me …. i couldn’t believe someone can come up with such an abstract message, yet giving such a solid punch to those who understands. Bravo ….
haigh….. ” Savvy, built tough!! “……. haigh WTF are these………..
February 25, 2006 @ 10:44 pm
THat was a very long commercial. Very long long commercial.
February 26, 2006 @ 4:59 am
ROFL.. it’s hilarious, stupid but sensible.. and it’s a long one! >.
May 13, 2006 @ 4:52 pm
its hilarious but not logic la….
July 3, 2006 @ 12:03 pm
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August 9, 2006 @ 7:15 pm
[...] Do you remember that little grey monster thingy that Volkswagen is using to promote it’s Volkswagen Golf GTI? Volkswagen calls it a Fast, and it’s supposed to be that desire inside of you for speed, acceleration, G forces, the sound of a roaring engine and all that. [...]