Paul Tan on the Automotive Industry
A 16 minute 17 seconds video of Volkswagen’s Fast campaign for the new Mk5 Volkswagen Golf GTI. Volkswagen says there is a “Fast” in all of us, which explains the adrenaline rush and excitement we get when we’re in rapid acceleration and speed. The GTI is positioned as a fast car for the fast in you, that requires no more modifications or pimping.
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Subaru takes a jab at Volkswagen’s FastAbout the Author
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
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great , i simply love it. more of this please. thank you.
Me, catch no ball. Blurr like sotong.
i skipped alot…
It's interesting if you're in the advertising field. It tells how they came up with the Fast campaign.
"If I take this one, it looks even slower than I did before I held it this way so the hand isn't necessarily whats fast but the fruit on top of the hand".
"It's a vegetable"
This one had me laughing as I knew it was coming. That was something very different. Volkswagen have taken the steps to cultivate the fun in the Golf GTI.
The Golf GTI initially lost it's magic in it's 2nd, 3rd and 4th incarnations but I think Volkswagen may have just brought the magic back in this one.
I'm studying advertising and materials like this prove very resourceful to me. Sometimes being creative means going back to the basics of everything, pure instinct.
The immense creativity and high intellectual message embedded in this advertisement strikes me …. i couldn't believe someone can come up with such an abstract message, yet giving such a solid punch to those who understands. Bravo ….
haigh….. " Savvy, built tough!! "……. haigh WTF are these………..
THat was a very long commercial. Very long long commercial.
ROFL.. it's hilarious, stupid but sensible.. and it's a long one! >.
its hilarious but not logic la….