Chery to build small car for Chrysler

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Chrysler is looking into using Chery Automobile to assemble a small car for the international non-US market. The car will be sold under the Dodge or Chrysler brand. This could allow Chrysler and Dodge to enter third-world markets like South East Asia, which are not big fans of Chrysler’s big cars with huge fuel-guzzling engines.

Daimler Chrysler already has an existing partnership with a Chinese company, Beijing Automotive Industry Corp. The joint venture assembles SUVs for Daimler Chrysler and recently the Mercedes Benz E-Class. But the JV company lacks experience and skills to manufacture small cars, which Chery has.

Chrysler could be seeking to produce the Dodge Hornet concept, a small B-segment vehicle smaller than Dodge’s smallest car, the Dodge Neon. The Dodge Hornet Concept was shown at the Geneva Motor Show in March 2006.


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About the Author

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.

Comments

  1. i'm run says:

    Hurm… with the high price of petrol at this time… I don't think it's worth it at all… Just waste money..

    Reply Thumb up 0 Thumb down 0
  2. NeedGoodCar says:

    wah, just look at the design, who's idea is it?

    Reply Thumb up 0 Thumb down 0
  3. DAN says:

    the car look turf n whit a good branded name.

    Reply Thumb up 0 Thumb down 0
  4. shaun says:

    South East Asia = "Third-world" Market ???

    Well it's not like Americans build good cars anyway. So they can keep their dinosaur consuming pieces of crap.

    Don't believe me? Google "Chrysler Imperial"

    Reply Thumb up 0 Thumb down 0
  5. Joe Ooi says:

    So, third world country, future target is if crocs import it into Malaysia with selling price similar to Jazz, Yaris or Swift in the range of RM 100K! Funny and crazy

    Reply Thumb up 0 Thumb down 0
  6. mystvearn says:

    Maybe cherry made that chevy ciplak car – so Chrysler are interested with them?

    That small car

    Reply Thumb up 0 Thumb down 0
  7. ingolstadt says:

    the car above is good looking. its designed in US. "Made in China" will be something worth sought after a few years to come. Whilst "Made in Malaysia" continued to degrade.

    Reply Thumb up 0 Thumb down 0
  8. sam says:
    Reply Thumb up 0 Thumb down 0
  9. swarty says:

    really funky CAR!! wow.. Sam, its really cool site :)

    Reply Thumb up 0 Thumb down 0
  10. torch_love_evo says:

    it looks like perodua myvi enlarged………….

    Reply Thumb up 0 Thumb down 0

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