Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is set to follow Toyota’s footsteps with TopMark and venture into the used-car business in a year’s time. Perodua Managing Director Syed Hafiz Syed Abu Bakar says Perodua has been studying the used car market over the past one year, including observing how Japan conducts it’s second hand vehicle auction concept that is so successful that it attracts international buyers.
Syed Hafiz says in matured markets, there will be fewer and fewer first-time buyers of new cars, just like what is happening in Malaysia now. Perhaps over here it is more of the fact that first time car buyers are usually very young and have just started working, and with their meagre salaries they cannot go anywhere else but turn to the second hand car market. Perodua’s used car business will deal in both Perodua and non-Perodua makes.
As for it’s new car business, the Myvi is still doing well and Perodua will invest RM295 million to incraese capacity to 240,000 units from it’s current capacity of 205,000. Perodua also wants to lit it’s export volume to 10,000 units a year from the current 3,000 units.