Suzuki Motors may establish it’s presence here in Malaysia officially, as part of it’s plans to take control of the marketing and strategic direction of the Suzuki business here. This would give Suzuki control over matters like marketing strategies and pricing strategies of vehicles. Suzuki Malaysia Automobile Sdn Bhd currently has a 3 model line-up in Malaysia – the Suzuki Swift, the Suzuki APV and the Suzuki Grand Vitara.
Following GM’s footsteps with Hicomobil, Suzuki is reported to be interested in at least a 51% controlling stake in Suzuki Malaysia Automobile Sdn Bhd. Some may think that this looks like DRB-HICOM is losing the confidence of the principal companies, but in reality DRB-HICOM views this as inviting the principals to take a more active role in Malaysia so that the businesses can grow further.