We all know Dodge doesn’t really have a small car in it’s stables, which explains the Dodge Hornet concept and Chrysler’s on-going search for a partner to build small cars with. But somewhere south of the USA, in Mexico there are small Dodge cars going around the streets – the Dodge Attitude.
Looks familiar to you? You bet. The car is actually a rebadged 2006 Hyundai Accent, one model newer than the Accent that is available on our local shores right now. Dodge also sells a Dodge Atos – you guessed it! – a rebadged Hyundai Atos.
DaimlerChrysler and Hyundai used to have some form of strategic alliance together back in the year 2000 which involved DaimlerChrysler holding a 10% equity in Hyundai. This stake was sold in the year 2004 at a profitable US$912 million. It bought the stake in 2000 for US$428 million. They had a few projects together, even a small car platform but I don’t know what has happened to that now, since Chrysler is looking elsewhere for a small car development program. Another product of the partnership is the World Engine (1.8L to 2.4L), developed under the Global Engine Manufacturing Alliance, or GEMA – a collaboration between DaimlerChrysler, Mitsubishi Motors, and Hyundai.
I wonder if someone will try to stuff a Hemi into a Dodge-badged Hyundai Accent.