Naza Suria – locally assembled Kia Picanto

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Naza has unveiled a new minicar, the Naza Suria, which appears to be a locally assembled rebadged Kia Picanto. At a glance from the image of the Suria appearing in the local dailies, the new Naza Suria gains a slightly sportier facelifted bumper with a different foglamp design as well as a new mesh grille sporting the Naza logo.

The advertisement says the car has a 1.1 litre SOHC engine, which should be the same unit in the CBU Picanto; a 1,086cc unit making 65PS at 5,500rpm and 99Nm of torque at 2,800rpm, this is coupled with a 4 speed auto.

There are rumours of prices floating around, the car is reported to be in the mid RM40,000 to RM50,000 range, but I’ll get official prices before putting it up here. In other news, mStar reports that Naza will be releasing another 3 cars in the year 2007, one of which will be a 1.5 litre saloon model.

UPDATE: Prices are confirmed to be RM43,888 for the standard version, and RM45,888 for one with a sporty bodykit, think Novus.

UPDATE #2:

There is not much difference between the lower spec and the higher spec version of the Naza Suria. The additional RM2,000 that you have to fork out for the high spec version gives you a front lip, side skirtings, a rear spoiler, sportier foglamps in a black insert, as well as rims similiar to the one available on the Naza Sutera. You also get this black piece of plastic at the rear window as you can see in the image above. On the interior, the high spec version gets cloth trim on the doors for both the front and rear doors, while the low spec only has cloth on the front doors, the rear is just pure plastic! The Naza Suria will be launched on the 20th of November 2006.

UPDATE: More photos after the jump.

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About the Author

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.

Comments

  1. Capt Shopalot says:

    Hmmmmm

    I sure love to see this

    Being spoilt with choices

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  2. Joe Cole says:

    good job naza…..give more tekanan to proton!!

    Reply Thumb up 0 Thumb down 0
  3. protonGL says:

    last time rode COMEL (c70) then upgrade to JAGUH (kawasaki)

    looking that at the top surely ill get NAZA (kia) for my next upgrade.

    but still thinking SURIA or SUTRA batter?

    Reply Thumb up 0 Thumb down 0
  4. sewell says:

    with just a modification, new name and locally assemble to earn easy money.

    Reply Thumb up 0 Thumb down 0
  5. Tracks says:

    Good job to Naza. Now, lets see what spec could they offer for the Suria. They have been generous in the past so I hoping to see airbags and ABS this time as well. Hmm, a 1.5L saloon possibly the Kia Sephia. That should be interesting too. Lets wait and see.

    Reply Thumb up 0 Thumb down 0
  6. waimak says:

    Do it once, twice, three times, its still OK. Do it more and more, I tend to get bored with it..

    Reply Thumb up 0 Thumb down 0
  7. REDDEVIL says:

    hope naza can bring in more models such as rebadge alfa, renault, subaru, volvo.. etc.. so that the car industry in malaysia can flourish.. hehe..

    Reply Thumb up 0 Thumb down 0
  8. maibatsu_thunder says:

    No such thing as 'easy' money my friend Sewell, the automotive market now is extremely competitive, some dealerships (Chevrolet) have actually closed down, and even mighty Toyota is giving big discounts … previously unheard of!

    As for rebadging, Perodua must be the king in this sector, rebadging Daihatsu products, Inokom too with their Getz, Matrix and Atos. When Naza does it, it's a big sin isn't it?

    Bottom line is, Perodua/Inokom/Naza or whoever, at least it gives us customers better choice. More competition = better for us, so what's the point of complaining?

    Reply Thumb up 0 Thumb down 0
  9. azhargoth says:

    hurmm..maybe a RIO to be appeared next..

    Reply Thumb up 0 Thumb down 0
  10. king says:

    a good alternative to myvi….at least p2 won't get to monopolize in this segment

    Reply Thumb up 0 Thumb down 1
  11. honda_driver says:

    funny thing is, when the pug 206 was launched, they didn't sell very well, maybe because the price was also high, but when it was rebadged as a bestari, it still isn't selling well at all..

    same goes for the kia rio, it never sold well in malaysia, and now rebadged as a naza suria, i'm also starting to wonder how it will do in the market.

    but i will personally never buy any naza cars. their resale value is horrible.

    Reply Thumb up 0 Thumb down 1
  12. ... says:

    On the road selling price is :-

    Naza Suria 1.1 LS (A) – RM 43,888.00 (private reg.)

    Naza Suria 1.1 GS (A) – RM 45,888.00 (private reg.)

    the GS is with the nice bodykits.

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  13. pirate says:

    Errr…the Suria picture so blur.

    Scanned from the paper ad, is it?

    Sub-standard quality lah Paul!

    Reply Thumb up 0 Thumb down 1
  14. indigo says:

    I don't see this overpriced supermini to be a big hit. The market is so bad now. Consider the size and the specs of this car, I would still consider a Myvi rather. I wonder why we still think think Korean car is better. If you heard what Jeremy Clarkson's review. The Korean cars are still just as "good" as Malaysian cars. I don't mean to offend but this is the fact. I am wondering why people will buy Picanto or even Sephia as their quality doesn't seem to be impressive. I think just because they are "Korean imported" cars. So think again before bashing up P1 or P2, they did tried their best to improve and try to compete. Although P2 is offering re-badged Daihatsu but they still are good enough to be called local cars. Kancil was a good example of an attempt to stay away from the re-badging image. I would like to say they had done a great job. Naza is just changing the badge on most of its so called local car and I will still consider them as Korean. Please bear in mind that the development of Myvi/Passo/Boon was parcipated by Perodua. Atleast they know that they are not good enough to develop and atleast they had tried. Please give me a break..Naza….

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  15. Hikaru says:

    Initially I was excited about this entry on the cheaper Picanto because it's a cute car. But then when i look at the price arrange it seems to be putting itself at a level market in terms of pricing with Myvi. As we all know Myvi is hugely popular and now that is left for this Naza Picanto to compete is the car itself. Both has nothing much to shout about, but the engine size might be a point of consideration. Of course it is also a matter of choice but taking all things into consideration (assuming looks are the same), as the fellow commentors here as highlighted, Myvi might make better financial sense. Maybe it was only intended for ppl who want a Myvi but want to be different.

    I wish Naza every bit of success. and a word of advice, don't be too greedy and you might just make more money.

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  16. drM says:

    naza has done it again! rebadged engineering!

    Reply Thumb up 0 Thumb down 0
  17. haroldz says:

    This wot naza is all about.

    rebadge foreign cars n claim it as msian made car.

    the price is cheaper but wot about the quality?

    i read that our fellow bloogers have bad experience with naza sutere.

    nyway, the 1st a few batch of new cars produced will encounter some problem.

    so dun buy the car rite away after u c in 1st time.

    i think naza released this car to encounter the new perodua kenari RS.

    Any post about it paul?

    just a change of bodykit.

    the original picanto received good rating when it was released.

    those of u who will receive annual bonus this year will have a great time deciding which car to buy…

    hehehe

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  18. xg9 says:

    chevrolet has closed down?

    Reply Thumb up 0 Thumb down 0
  19. u5 says:

    good move , again .. naza.! ur a real competition to proton, which is very good. rebadge more cars n sell it at a price on par with proton's n perodua's . in fact, price it even lower n u will have a bigger portion of the sales compared to our boastful local automotive industry.picanto might not be the best car, but its a stepping stone .

    Reply Thumb up 0 Thumb down 0
  20. osh_kosh says:

    hmm… still to expensive 4 a small/campact 'local' car

    Reply Thumb up 0 Thumb down 0
  21. calvin5189 says:

    hey honda driver

    naza suria=kia picanto

    not kia rio

    Reply Thumb up 0 Thumb down 0
  22. Paul Tan says:

    pirate: yeah, unfortunately i dont know where else to get photos, so just scanned the newspaper.

    Reply Thumb up 0 Thumb down 0
  23. maibatsu_thunder says:

    Indigo, where do you get this information? "Please bear in mind that the development of Myvi/Passo/Boon was parcipated by Perodua. Atleast they know that they are not good enough to develop and atleast they had tried. Please give me a break..Naza…. "

    What makes you so sure, and how do you know Perodua didn't just stick badges on, and what makes you think Naza didn't commission some market studies and fed back to Kia Motors for the development of Picanto?

    Jealousy and envy is always coloured green eh? ;) Hehehehe!

    Reply Thumb up 0 Thumb down 0
  24. infinity says:

    hey hey…the photo…the exterior not bad eh….but the interior a bit plain and outdated la…btw…i dun seems to c any exhaust pipe at the rear…

    Reply Thumb up 0 Thumb down 0
  25. thorrel says:

    Just some thoughts.

    Correct me if i'm wrong.

    P1 – was supposed produced 1.3 vehicles and above

    P2 – was supposed to produced 1.3 vehicles and below

    NAZA? – all kind of vehicles?

    Reply Thumb up 0 Thumb down 0
  26. protonGL says:

    i think people reall love that RPM DIAL , reall can feel the rpm as their head turn along with the needle to read the number….5000 6000 7000 8000 snapppPP!!!…..

    ………………..really a neck breaking engine speed ,

    Reply Thumb up 0 Thumb down 0
  27. assimo says:

    come on naza…we already going to year 2007 and you still rebadge car looks like come from 90's model…..this is not a new car laaa…!

    Reply Thumb up 0 Thumb down 0
  28. justworld says:

    I strongly agree with Indigo comments on the development with Myvi as a collaboration with Toyota & Daihatsu. For your info, Perodua is actually a sister company of UMW Toyota, where Toyota had 49% share in it.

    Daihatsu on the other hand is also a subsidiary of Toyota and all part of Toyota Japan. There is a link between all 3 companies and Perodua is the local manufacturer for Toyota. Different market has different preference and Perodua was asked by Toyota to provide them the market situation in Malaysia to come out with the Myvi.

    In the case of Naza, they are actually the local distributor of Kia models and the agreement currently is to locally manufacture Kia models to rebadge it as Naza's product. Try & check the back of each Naza models, all bears "Licensed by Kia" and for Peugeot's will be "Engineered by Peugeot". Naza models would be exported to other countries but will retain back their original brand. This means that the main vendor (Kia or Peugeot) assigns Naza to source components locally and rebadge the vendor's products to be sold or exported to reduce the cost of production or manufacturing costs. There are actually no input from Naza whatsoever to influence the specifications of the original models for the local market.

    Reply Thumb up 0 Thumb down 0
  29. carlover says:

    well said – maibatsu_thunder.

    We should all be thankful to companies like Naza and P2. As much as we hate rebadging, theres no other way Malaysians can afford such cars under the duty structure.

    Love it or Hate it….this is the right way to go, especially since our market is SO SMALL.

    Reply Thumb up 0 Thumb down 0
  30. chrisbangle says:

    Naza is doing what the current government wants, which is to CKD all the cars sold locally.

    The government also believes that the local market is strong enough to one day allow us to see CKD versions of Ferraris, Lamborghinis, Porsches and many other brands.

    You need around 2-3k of sales volume to justify a CKD project. It is a big hint that the government wants Malaysians to pay for its dream as a motoring hub in its own region. The problem is, our market is still too small and car companies are not brave enough to straight-away CKD its new model here.

    Whatever it is, Honda, Toyota and even the China corps are heading towards Thailand and Indonesia for their ASEAN car projects. Failing to see this will result in a closed market condition, which is what they claim will not happen with NAP.

    I personally think NAP stands for nap..as in tidur.

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  31. BrieCampro says:

    Go Naza..I don’t care about rebadge or patriotic or proton.. it’s only politicion joke.. what we need is a nice car with low price.. so we can used it and buy it with own money.. kami bukan korga latok z……………… nice move naza.

    Reply Thumb up 0 Thumb down 0
  32. szw says:

    hows da quality ?

    Reply Thumb up 0 Thumb down 0
  33. BrieCampro says:

    I own a citra. for me Naza?..,it's much better than proton.. my gen2.. heh.. nice looking.. but krok krek sana sini belum umor setahun….

    Reply Thumb up 0 Thumb down 0
  34. mrsakit says:

    NAZA has fully paid royalty for KIA Licensing that can change the name/brand of any KIA product. So that's mean, no specialist engineer in NAZA staff including designer. Then, sell it to up the NAZA name. Malaysian citizen looking for lower price. But this model is not worth it only 1.1cc almost 50k.

    I don't think so the petrol will save because the body part is heavy that the engine cannot afford to bring up the body. Why NAZA choose KIA, because of cheaps and no current technology such as VTEC, MIVEC, VVTI and so on. NAZA was selling the PUG206 but the selling is going down. Peugeot is the high quality of euro kar that NAZA scared to bring the lower priced. NAZA Sutra is the compact car but the engine was made in china. It is not guarantee for the long term asset. This kind of business which is not to target proton that the proton will let going down but they killing himself. NAZA is not concentrate of major quality as long as copy design and sell it as long as all people looking for the lower price. As a result, NAZA cannot be popularity because NAZA is not made the car only handsover from KIA and sell it to malaysia and change the NAZA name. That's why NAZA cannot send to his any model to any competition car at euro, japan and USA. They scared if foreigner condemned to their product. Not like proton, they all comdemned the proton product except the proton satria more popular in euro. Atleast proton car have an award winning better than NAZA. Finally, NAZA staff is considerd lazy bump that their job only for rebadge and no challenging at work.

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  35. zanggief says:

    why they assembled now????

    this may affect d previous sutera….but korean1 betterla…

    d chinese model 1(sutera) no good…

    is tat d rio sedan will b d latest 1.5 model????

    Reply Thumb up 0 Thumb down 0
  36. Akazamabamaboo says:

    Keep it up Naza! Hehe…silly tail-lamp extensions…I would get rid of that as soon as I get my Suria delivered… :P

    Reply Thumb up 0 Thumb down 0
  37. zaidan says:

    NAZA just don't have their own identity. They were copycat. No point giving national car status to them.

    Reply Thumb up 0 Thumb down 0
  38. maibatsu_thunder says:

    Perodua same what, just rebadge, change cosmetic a bit from Daihatsu but no one complains. Anyway, bottom line is bring more competition. Inokom Hyundai, Naza Kia, Naza Peugeot, Perodua Daihatsu … WHATEVER lah. Bottom line is Malaysian citizens get more choice, not such a captive market. Badge you yourself can change back to Hyundai, Kia, Peugeot, Daihatsu later what … just buy from Brothers.

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  39. xfresh says:

    P2 MyVi rebadged from toyota/daihatsu???? no la guys, dont say like that…i'm one of the person involved in the project….it started few years back when a group of our own malaysian R&D people went to japan to design on a new compact car together with toyota guys and daihatsu. then you guys might asked why passo or boon launched earlier than myvi? the answers is…VENDOR…our vendor were not in the same capability as toyota/daihatsu counterpart in japan..P2 was struggling to find the right vendors for this project…..so when we launch out late, people tend to called it rebadged..it was not actually..it was what we called simultenous engineering or SE..our local engineers ideas were on that car..pls give a credit to them..

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  40. aini says:

    i juzt book a suria..n mayB my suria will come to me by next week..i don't know how to say..tapii kn….the 1st time look at suria tu..i dah ter tawan teramat sgt dh..even i hear some coments from my fren about it..ishhhhh..dh tak peduli dhh…suria ..is cute 4 meee…

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  41. miracle says:

    i like the car but from what i heard,naza cars consume lots of fuel.anyone has any idea whether is that true?

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  42. haroldz says:

    miracle said,

    December 30, 2006 @ 2:59 am

    i like the car but from what i heard,naza cars consume lots of fuel.anyone has any idea whether is that true?

    naza ria consume alot of fuel.

    dat wot i read from this blog.

    just search nor naza cars.

    see wot the bloggers' comment.

    any1 test drive tis suria?

    Reply Thumb up 0 Thumb down 0
  43. nizam73 says:

    copy & paste care model… just changed top mark???? how could become national cars??? ha ha ha…. quality same like china car maker.. Sutra… I still LOVE PROTON… Malaysian designed… no copy…..

    Reply Thumb up 0 Thumb down 0
  44. Jith says:

    Is Naza Suria a good buy compared to Viva ?

    Reply Thumb up 0 Thumb down 0
  45. kay says:

    1.1 o_O" how fast this car can go? i mean in standard mode

    Reply Thumb up 0 Thumb down 0
  46. otai says:

    naza suria price has reduced

    Reply Thumb up 0 Thumb down 0
  47. ayd says:

    I bought the Naza Suria on 15.7.2009 and now the 'brake pump' broke down and I took the car to the Naza Service center – what the service man said " OH IT WILL TAKE ABOUT 3 TO 4 MONTHS TO GET THE THE PART' , BUT IF YOU WANT TO PAY BY YOURSELF WE THINK WE CAN DO IT TODAY" that is it NAZA.

    Reply Thumb up 0 Thumb down 1
    • kiki says:

      I had been experienced the same problem of the brake pump broke down with my Naza Suria. I had to pay RM200 (RM100 each for left and right brake pumps)

      Reply Thumb up 0 Thumb down 0

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