Naza has exported it’s first batch of Naza Sutera and Naza 206 Bestari cars destined for the international market on the 26th of January 2007. A small shipment ceremony was conducted at Port klang. The first batch is destined for Nepal, for it’s Nepalese dealer Alpine Motors Co., Ltd, of which has it’s own finance company, Union Finance Ltd, which leases and provides loan facilities through Union Money Transfer Co. Ltd. Alpine Motors, which will have 2 showrooms in Nepal and is also the first automotive retailer in Nepal to have credit card facilities.
Like Alpine Motors, all Nazas distributors will undergo training programmes for both Sales & Service in Malaysia at Nazas training facilities in Gurun. There is a comprehensive aftersales support system in place, including warranty & spare parts backup. The Sutera and 206 Bestari is also destined for Bangladesh, Mauritius, Pakistan, Nepal & Madagascar.
According to Tan Sri Nasimuddin, due to production constraints and local demand, the first phase of Naza’s exports will be to smaller markets like Bangladesh, Mauritius, Pakistan, Nepal & Madagascar. Export efforts will be stepped up once Naza’s Bertam Plant is completed in 2008 with the introduction of new models.
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Not so confident of exporting them to UK, Aussie, Middle East & or even Singapore because of poor built quality of Naza cars? No wonder why Naza chose Nepal as its first export destination.
hmm I guess those are the only markets which accept Malaysian or Chinese made cars. A good decision by naza. btw, 206 is too old for advanced markets like UK.
Naza doesn't need to export the 206 to the UK, the french can do it much easier and cheaper. Geez… you can kutuk but be realistic already.
this is a good strategy lor… at least they have the MARKET INTELLIGENCE which proton does not have…
Poor Nepalese……
If not mistaken, this is part of the deal between Naza and Peugeot that Naza will export to left hand drive markets.
Export to Aussie and UK? Look at Proton! Proton's target of Savvy in Australia if not mistaken is only 200 units a year. For this segment, they would be fighting head on with Toyota Echo/Yaris, Hyundai Getz, Kia Rio and Ford Fiesta. The only way for them to sell this unknown brand in a foreign land is by offering lots of perks with a ridiculously low price.
They can only export 206 to countries where there is NO Peugeot distributor. In the case of Indonesia, it is exported under Peugeot badging but assembled in Gurun, Kedah. Small countries better, can manage warranty & aftersales support with small quantity, without having to have big manpower in place. Once operations are smooth in small markets, can expand more and more. One step at a time. It's not about pride or confidence, its about business and making money. From what I heard, Proton & Perodua export with losses, by the way.
Correction: Should be "Right Hand Drive" (Refering to driver on the right side)
albagme, dont really get what you mean by
"this is a good strategy lor… at least they have the MARKET INTELLIGENCE which proton does not have…"
just because they exported to nepal, they have market intelligence? or what?
Not easy to export to the bigger markets.. homologation requiremetns would have immediately ruled out the models that naza is selling…except for the 206 maybe.
Just look at Proton. It spent hundreds of millions of ringgit to simply comply with the NCAP, ADR and FMVSS requirements. And even that, in crash it can only manage a 3 star – the jump from 3 to 4 star simply involves too much millions! Don't think Naza is prepared to do that, yet.
Why?.. in msia can't sell meh??.. told ya.. anyway.. good oso… ada business jg… NAZA pun mau makan jg…
Filling the void in untapped markets. Naza knows going head-on armed with rebadged 206 + Korean/Chinese cars in developed markets (subject to non-compete clauses) would be incredulous. I suppose Naza stands a chance to be a niche player in undemanding markets which offer little incentive in terms of critical mass volume for the big guns. Lets hope Naza can continue balancing demand with supply and not get botched by huge unsold stocks which ultimately feeds stock for another "Naza Sales Carnival" back home.
gud luck lah.
They are trying to capture smaller markets like Nepal, Bangladesh, Mauritius, Pakistan, Nepal & Madagascar… for me this is good start for Naza to estabish themselves for 3rd world countries. Naza is new, so don't think to sell in developed countries. Good decision by Nasimudin.
Don't forget to care of after sales service there… This is Malaysian brand.
after sales?.. after sales here also hancur… mau pergi lain punya negeri.. lantaklah lu Naza.. yang penting I tak beli…
they're importing old PUG CKD kits into malaysia, rebadge & assembling them, and then re-export it out to another country
i really wonder what their strategy is? they're not really a car brand, but a car importer technically. since they didnt build or design any of their own cars, only assemble, and rebadge.
The 206 is still in production in Europe. The one being sold has the latest Peugeot facelift. Strategy is to offer a good European model at a lower price.