On the international front, car companies have started going online with their advertising because it just plain makes sense, it’s more interactive, it’s results are so much more trackable, and readership can actually be verified. However, screw-ups happen some times. Just like in a newspaper you have to be careful what article your ad appears next to, you have to exercise the same caution on the internet as well.

Above is an example of an unsuitable page that a Toyota eyeblaster ad appeared on – some might find it funny, some may not!