April 16, 2007 @ 8:28 pm

By selling Lamborghini and Bugatti, putting off the dreams of people, cutting off competing brands, Porsche will be seen as a sinister, a dream snatcher; no one will respect them as much as they are now.

So long they didn't sell those brands to some irresponsible buyers and leave those brands to die, I think it's fine actually.

Should VW gets Proton, I hope they will nt repeat their old mistake n proclaim their new model as "My first Porsche", lol.

It seems to me that there is one and only one reason to ditch less profitable subsidiaries.  If the funds can be deployed in a more profitable way somewhere else, move it.

When Warren Buffet took over Berkshire Hathaway, he jettisoned the least profitable mills in favor of new investment.  The “Toys,” divisions have little likelihood of achieving the profit margins we see at Toyota.  Profits and profits alone should determine the fate of Bugatti and Lamborghini.

If those divisions had profits any where near Porsche, that it would make good business sense to keep them even if they compete with the home brand.  But with the old world traditions, I am afraid this will never be the case.

  It seems to me that there is one and only one reason to ditch less profitable subsidiaries.  If the funds can be deployed in a more profitable way somewhere else, move them.

When Warren Buffet took over Berkshire Hathaway, he jettisoned the least profitable mills in favor of new investment.  The “Toys,” divisions have little likelihood of achieving the profit margins we see at Toyota.  Profits and profits alone should determine the fate of Bugatti and Lamborghini.

If those divisions had profits any where near Porsche, then it would make good business sense to keep them even if they compete with the home brand.  But with the old world traditions of Italian and French car makers, I am afraid this will never be the case.

Sell Them.

In the end, company's that focused too much on shareholder's profits will fail. Company that looked at the long term benefit of end consumers will thrive.

Bugatti is a milestone, it's something to make people understand and respect VW, hence they would feel for Porsche's products, felt proud owning and buying them.

By selling Lamborghini and Bugatti, putting off the dreams of people, cutting off competing brands, Porsche will be seen as a sinister, a dream snatcher; no one will respect them as much as they are now.

Hear your business advice from me Wiedeking.

What's good about maximizing your shareholder's profit? Stabilizing your position? Getting higher year end bonus? Piechetstrieder had left a legacy in VW, you just want your annual income?

Well, without VAG's "heart and veins" in the Bugg and Lambo, the cars would seriously loose out in terms of performance and technological advancement. And ofcourse the VAG quality standards.

Unless the buyer is equally strong in the areas, the taking over of either one of the marquee will be like another proton-lotus marriage like – lifeless.

Bugatti was dead for decades before Romano Artioli revived it in the 90s ,before he bought Lotus.

Talk about unwanted child

VW should ask Proton for rationalisation of selling me the company for 1 euro.

Audi did wonders to improve Lambo's qaulity and market perception and it's doing well in the market with lots of positive reviews. But it does little to affect their profit margins and it makes sense to let them go. Let's hope that whoever acquires them will continue to improve their products and broaden their product range.

And Lamborghini doesn't make much sense to VW now as Porsche and now Audi are making Sports/supercars.

Wiedeking has the full backing of the Porsche/Piech family. With him backing Martin Winterkorn, VW looks set to rationalise their Brands, which now comprises; Volkswagen, Audi, Seat, Skoda, Bentley, Bugatti & Lamborghini. In fact some reports indicated Seat too may be ditched.

Interesting to see what this guy will do with proton negotiation.

its amazing how the sports car maker with "bad design" and "boring designers" has become so rich as to be able to buy a huge chunk out of a huge mass manufacturer like VW group.

No more supercars with "WOW" factor