Honda Reader's Digest

Honda Malaysia Sdn Bhd was presented with the Readers Digest Asia Gold Trusted Brand Award 2007 in the car category in Malaysia, during the Readers Digest Asia Trusted Brands Award ceremony held at KL Hilton recently, making Honda one of the most trusted brands in the region (not just Malaysia) out of 23 other brands who were contending for the award.

Six criterias were assessed in the awards – Trustworthiness, Credible image, Quality, Value, Understanding of Customer needs, and Innovation. The criteria were assessed by Readers’ Digest Asia readers, which has a readership number of 447,000 adults in West Malaysia alone. The the results of this Asia award were compiled from the survey forms of readers from 7 countries – Malaysia, Hong Kong, India, Philippines, Singapore, Taiwan and Thailand.