BMW North America CEO Tom Purves says BMW sees a market for a car positioned above the BMW 7-Series but below the Rolls Royce models, and would likely offer a premium four-seater sedan based on the BMW Concept CS shown recently at the 2007 Shanghai Auto Show.
“BMW is predominantly interested in building very beautiful luxury sport sedans. The Concept CS is not a stretched or modified anything. It has aerodynamic style and presence, which is important for customers in that category. Our dealers, having seen the photos, are very excited. They love it. I don’t know the research from the auto show. If media and dealers like it, there’s a good chance the customers will,” said Purves.