PanhardPSA Peugeot Citroen said going into the market of premium vehicles with a new marque might be one of the options it is considering, a move much like Nissan and Toyota with their Infiniti and Lexus brands respectively. While these two brands have had considerable success (especially Lexus), a similira move by Mazda with the Amati badge was a failure even before it was launched.

French magazine Challenges reported that PSA Peugoet Citroen might revive the old Panhard brand for it’s luxury marque, a report that PSA Peugeot Citroen declined to comment on. Panhard was a French car manufacturer that was established in 1890, but it’s modern day existence is limited to light tactical and military vehicles.

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