PSA Peugeot Citroen said going into the market of premium vehicles with a new marque might be one of the options it is considering, a move much like Nissan and Toyota with their Infiniti and Lexus brands respectively. While these two brands have had considerable success (especially Lexus), a similira move by Mazda with the Amati badge was a failure even before it was launched.
French magazine Challenges reported that PSA Peugoet Citroen might revive the old Panhard brand for it’s luxury marque, a report that PSA Peugeot Citroen declined to comment on. Panhard was a French car manufacturer that was established in 1890, but it’s modern day existence is limited to light tactical and military vehicles.
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
Like one of the ad, the chance could be 50/50
With China huge consumer market, this could be another success story for PSA Peugeot Citroen
Who knows…
I really love the Panhard VBL!
50-50?Whooaaaaaaa…..
don't know what brand is that .
I like to see what they come out with. Peugeot high sedans are already nice interior, not sure how they ar going to top that. Maybe make a feather suspension so that you don't feel anything:P