Porsche dabbles in Touareg product planning

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Porsche_Cayenne_Mountaintop.jpg

There is a tussle in the boardroom of Volkswagen AG over the Porsche Cayenne and the Volkswagen Touareg. Porsche is using it’s majority stake shareholding to influence Volkswagen product planning and marketing, especially with it’s joint projects such as the Cayenne-Touareg, two SUVs developed in such close cooperation that alot of people have called the Cayenne merely a dressed up Touareg.

Volkswagen plans to launch an all-new model change Volkswagen Touareg in late 2010, but Porsche wants to launch the Cayenne earlier during the first half of the year. “We aren’t at all pleased with a significantly longer model life for the current Touareg compared to the Cayenne. After all, the vehicles are in competition with one another,” said a high-ranking Volkswagen executive.

“If we can’t come to an agreement at the level of the working teams, the CEOs will have to hammer this out,” said an official of Porsche.

Source


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After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.

Comments

  1. BW says:

    Cayenne is a good car but sayang the design not nice…

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  2. LittleFire85 says:

    Well what i heard the engine is the same with toureg.. why not porche use its boxer type engine? Maybe this will be more unique compare to VW toureg…

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  3. weijun says:

    well.. i wonder if they both can launch their car each at the same time ? =)

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  4. drM says:

    see, the problem is always like this when a parent company wanted to milk the downstreams.

    why not Posh develop its own 4×4 concepts? or platform?

    the same goes to Audi who develop this R8 only after it acquire Lambo.

    Trying to be Cameron Diaz, but you are not. not even close.

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  5. BanyakMasukWorkshop says:

    drM, sharing platforms is normal mah.. helps reduce cost.

    besides that, porsche and VW have been developing platforms together with porsche for years .. i think more than 50 years already. in fact, VW is the master of platform sharing. VW are currently sharing with SEAT, Skoda, Audi, Porsche…

    littlefire85, engines are not the same.

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  6. LittleFire85 says:

    Err.. actually the engine is almost the same just the modification on porsche is not the same.. you can check this in their website or wikipedia.. the only things they are good is the turbo version, but still using V6 & V8 engines not boxer type engine used in their sport cars… http://en.wikipedia.org/wiki/Porsche_Cayenne

    Its model is relater to audi q7 and VW toureg..

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  7. LittleFire85 says:

    Err.. actually the engine is almost the same just the modification on porsche is not the same.. you can check this in their website or wikipedia.. the only things they are good is the turbo version, but still using V6 & V8 engines from VW not boxer type engine used in their sport cars…

    http://en.wikipedia.org/wiki/Porsche_Cayenne

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  8. LittleFire85 says:

    Err.. actually the engine is almost the same just the modification on porsche is not the same.. you can check this in their website or wikipedia.. the only things they are good is the turbo version, but still using V6 & V8 engines from VW not boxer type engine used in their sport cars… do ur homework pls…

    http://en.wikipedia.org/wiki/Porsche_Cayenne

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  9. torishimeyakuin says:

    In my case..definitely i'll go for the Cayenne. Why ?

    Because it's just simply a Porsche dude. THERE IS NO SUBSTITUTE..

    Reply Thumb up 0 Thumb down 0
  10. mystvearn says:

    Cayenne one of the ugliest looking SUV out there, so VW can go make cayenne first and make a better toureg later

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  11. szw says:

    hahaha !

    business problems .

    Reply Thumb up 0 Thumb down 0
  12. transformer says:

    guess that engine/tranny are shared too…

    quite tired looking at Porsche… especially those "egg shapped eye".. Yuks!!

    Where as Toureg are more macho! Looks more decent!

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  13. tishaban says:

    The Cayenne is quite simply the ugliest SUV out there, uglier than the X3, X5 and Kyron to the point that I don't even lust for it :D

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  14. kei9 says:

    like ive always say…i aint liking porsches…especially the cayenne……

    but excluding the carrera gt la……

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  15. aesthari says:

    Volkswagen anytime, unless it's got a boxer in it.

    Reply Thumb up 0 Thumb down 0
  16. king says:

    transformer said,

    "quite tired looking at Porsche… especially those “egg shapped eye”.. Yuks!!"

    - hey which part of the world are you from? all i see is countless harriers, lexus rx300 and rx300 wannabes (changed emblem to L). and sick of seeing it too.

    dun think that there are that many cayennes on the rd…

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  17. normaluser says:

    No matter how ugly the cayenne is compared to the touareg, it still turns heads whenever it run on the streets. Its a Porsche, and people will associate it with a supercar status although its an SUV. If a Cayenne is parked next to the Touareg, sure people will drool for the Posh. Its the stronger brand which makes it desirable and symbolize your status.

    Does anyone notice a grey lowered Cayenne with 21" sports rim in Dang Wangi night spot? It looks damn cool.

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  18. ed0r says:

    no matter how much you bash the Cayenne… i know you want it. It's just that you don't have the money to buy it. LOL!

    I like both SUVs actually but i prefer the Cayenne. C'mon guys, appreciate the beauty and style. Besides, we are'nt able to innovate or come out with such a technology marvel here in our very own automotive plants!

    normaluser, i agree with u :) errr… care to share a pix of 'that' Cayenne' with us at paultan.org?

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  19. lowprofile says:

    the cayenne and cayenne s have variable intake manifold which the touareg does not. that is why the cayenne has a bit more power and torque than the touareg of the same capacity. the cayenne is also more fuel efficient than the touareg (v6 & v8 only as vw does not hv the turbo) with around a litre less fuel used for the 100km test than the vw. also, the cayennes have the option of having the car with PDCC which the touareg does not. it also benefits from having a less plasticky interior (personal opinion only). it looks basic and is more traditional porsche in design. as standard, the cayenne also has a sport button which not only changes the suspension (including pasm) settings but the engine/gear mapping as well. the cayenne also has 2 main catalytic converters compared to 1 in the touareg which lowers its co2 emission compared to the vw. just some of the differences. there are more though. but above all, it is a Porsche and this is enough reason for many of the owners.

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  20. bummerboy says:

    a bit irrelevant to post but just a thought, since Porsche kinda owns VW now, and IF VW takes over Proton which owns Lotus, would a Lotus-tuned Porsche be better than a Porsche-tuned Lotus? or vice versa? ha!

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  21. hameed koyakuti says:

    Its will be more realistic if Lotus-tuned Porsche rather than Porsche-tuned Lotus……..

    - Lotus is more renowned as a engineering consultant rather than a manufacturer. Lotus build cars to manifestate their engineering capabilites/ideas to the masses

    - Lotus had been consulting Porsche for years, but not vice versa………there is a part of Lotus in every Porsche, but none of Porsche in every Lotus.

    - Porsche dont do so much consultative work………and tuning activities

    Ref this article, if VW takeover Proton, die die la all local shareholder……..no say, cuma ikut cakap Jerman laaa…………Haitttt………in the end, ini malaysia sampai bila bila pun kena jajah……….

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  22. marmitecrab says:

    So typical of the Germans, wanting to conquer the world. It's like WW2 all over again, minus the bombings.

    It's a new world order, gentlemen. Instead of brute force, the tool this time is economy. And we are all affected by it, one way or another. Economies of scale works if there is healthy competition. But if one company owns so many other car manufacturers, then it is up to them to dictate prices.

    Looks like it's heading that way.

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  23. bummerboy says:

    eh bang you're wrong, check this out http://www.porscheengineering.com/peg/en/about/wh…

    they do consultation work quite a bit, if i am not wrong, they did hyundai coupe tuning, and i am sure they have provided their services to various other automakers.

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  24. LittleFire85 says:

    hameed koyakuti said,

    Ref this article, if VW takeover Proton, die die la all local shareholder……..no say, cuma ikut cakap Jerman laaa…………Haitttt………in the end, ini malaysia sampai bila bila pun kena jajah……….

    —————————————————————

    Err… Kalau saya tanya mengapa kita sering dijajah orang lain? tanya sendiri mengapa orang kita senang diperdaya? Tamak, hidung tinggi, discriminasi menyebabkan kita hilang diri, tak baca sejarah? Apabila semua menjadi teruk orang asing masuk campur.. Ini semua orang kita yang buat, sendiri tidak sedar ditipu, tak buat persediaan untuk globalization..

    Sekarang bukan negara kita kena jajah, hanya sebuah syarikat kereta yang rugi wang kita.. Kalau kau punya wang sering dihisap oleh sebilangan bangsa sendiri yang kaya, tak kan kau tak puas hati? Menjual kereta kepada kita yang tak setanding dengan kualiti dan wang yang kita bayar… Kereta jepun dan europa sebenarnya sama harga dengan kereta kita yang sama segmen, hanya mereka yang kena tax tinggi di negara kita.. Kalau sebuah honda civic yang berharga sama dengan proton waja mana kau pilih? Sudah 20 tahun kita bagi G control P1, berapa wang mereka boros? Kalau wang itu bagi orang yang susah lagi baik bukan? Lihat thailand sekarang.. kerena mereka mengamalkan diplomatic yang bagus mereka tidak pernah dijajah, malah industri kereta lagi baik daripada kita.. malah indonesia pun diikuti..

    Orang yang mati share holder itu datuk, orang menteri dan sultan.. Jika kau ada mesti kau orang tinggi yang ingin menguat untung kuat.. Kalau saya beli share P1 di KLSE mesti untung tinggi bila VW umun sudah menbeli P1.. Kau tak ada baca economi ke? Kalau business anda sering rugi, kau ingin terus lagi? Mau rugi sampai issue bangkrap? Saya memang malu melihat orang kita bumiputra yang bangkrap lebih banyak dari bangsa lain.. walaupun dibantu G kita yang generous.. Jika P1 bangkrap, matilah wang kita…

    Sorry, ok go back topic..

    Porsche do a lot of consultation, and a lot of their tech like VIM is collaborate with Lotus engineering.. Lotus is a R&D center more then a production center last time, before they starting to loss money and sold it to P1.. When P1 take over they starting to mass product.. Now Lotus and P1 same rugi.. haiz.. lihat their financial report last year and this year half quarter…

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  25. lowprofile says:

    looks like the japanese have already conquered the world if this is the case!! ;) with toyota being no. 1, they conquered the world in the car business with the germans coming along strongly.

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  26. marmitecrab says:

    Porsche supplied the engine for Harley-Davidson's V-Rod.

    Reply Thumb up 0 Thumb down 0
  27. wookie00 says:

    Guys.. check this out

    http://www.seriouswheels.com/cars/top-2007-Volksw…

    A touareg tows a 155Metric Ton 747 Jetliner. Now that's power. This site http://www.seriouswheels.com has got loads of other car pic wall papers in high res that you can't find here.

    ;) Thank me later… kekeke

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  28. mitlanevo says:

    Both are great, both are nice, but different people got different tastes….

    Reply Thumb up 0 Thumb down 0
  29. kei9 says:

    mitlanevo said,

    June 20, 2007 @ 6:20 pm

    Both are great, both are nice, but different people got different tastes….

    agree with you…….noy all ppls hav same taste as ourselves.

    Reply Thumb up 0 Thumb down 0

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