smallmblogo.jpgIf you remember, I blogged some time in the middle of last month on a report that BMW’s sales and marketing chief Michael Ganal wants BMW to increase cooperation with Mercedes Benz in efforts to reduce R&D costs, something it is already doing in the field of hybrid technologies together with General Motors.

The feeling isn’t mutual apparently, as Mercedes-Benz recently rejected the proposal. DaimlerChrysler’s head of marketing for the Mercedes Benz marque says the company board general consensus is that cooperation with BMW will not likely extend further than the current hybrid drivetrain joint development.

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BMW wants to increase cooperation with Mercedes-Benz