Comments on: Volkswagen experiences the power of word of mouth http://paultan.org/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/ Paul Tan on the Automotive Industry Tue, 14 Feb 2012 17:59:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: bmx http://paultan.org/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103961 bmx Fri, 03 Aug 2007 17:39:13 +0000 http://paultan.org/archives/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103961 Wow, no need gimmicks, no need teaser, no need peekabooboo....just sell like hot cakes. Brand's track performance is important, that's the correct mentality. But most of us here will not get to enjoy this kind of car after the heavy taxes. Wow, no need gimmicks, no need teaser, no need peekabooboo….just sell like hot cakes.

Brand’s track performance is important, that’s the correct mentality.

But most of us here will not get to enjoy this kind of car after the heavy taxes.

]]> By: aesthari http://paultan.org/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103848 aesthari Fri, 03 Aug 2007 09:12:55 +0000 http://paultan.org/archives/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103848 Nice car, so this is the Eos. Is it just a cabrio version of the Golf? Nice car, so this is the Eos. Is it just a cabrio version of the Golf?

]]> By: ingolstadt http://paultan.org/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103723 ingolstadt Thu, 02 Aug 2007 17:28:35 +0000 http://paultan.org/archives/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103723 A good example of consumer confidence in a brand. The cutting of the ad campaign due fast moving sales = IS ITSELF THE GENIUS IDEA OF VIRAL MARKETING CAMPAIGN. -- By advertising using news, to report on the cancellation of advertisement campaigns. GENIUS. A good example of consumer confidence in a brand. The cutting of the ad campaign due fast moving sales = IS ITSELF THE GENIUS IDEA OF VIRAL MARKETING CAMPAIGN. — By advertising using news, to report on the cancellation of advertisement campaigns.

GENIUS.

]]> By: mystvearn http://paultan.org/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103689 mystvearn Thu, 02 Aug 2007 12:25:45 +0000 http://paultan.org/archives/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103689 proton can use it as a selling campaign:P? proton can use it as a selling campaign:P?

]]> By: szw http://paultan.org/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103580 szw Thu, 02 Aug 2007 05:55:30 +0000 http://paultan.org/archives/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103580 cool... cool…

]]> By: chris_the_germ http://paultan.org/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103572 chris_the_germ Thu, 02 Aug 2007 05:37:05 +0000 http://paultan.org/archives/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103572 I agree with Spiderman3; this add could well back-fire; I don't know how that is in Canada, but in the US people tend to go to a car dealer , choose the car they like in the dealers lot, sign a contract and drive it home; A year waiting time maybe unacceptable. And if the campaign was not targeted at brand building, then it's better to scrap the campaign to save some money. I agree with Spiderman3; this add could well back-fire; I don’t know how that is in Canada, but in the US people tend to go to a car dealer , choose the car they like in the dealers lot, sign a contract and drive it home; A year waiting time maybe unacceptable. And if the campaign was not targeted at brand building, then it’s better to scrap the campaign to save some money.

]]> By: arcana http://paultan.org/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103533 arcana Thu, 02 Aug 2007 03:02:18 +0000 http://paultan.org/archives/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103533 somehow it reminds me of malaysia when rumors spreading around saying that we are gonna get a 60k toyota and thats it....bookings start flowing....zzz same goes for VW to ehh.....i guess we are not just the kiasu ones thats booking/buying based on hearsay. somehow it reminds me of malaysia when rumors spreading around saying that we are gonna get a 60k toyota and thats it….bookings start flowing….zzz
same goes for VW to ehh…..i guess we are not just the kiasu ones thats booking/buying based on hearsay.

]]> By: superman http://paultan.org/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103515 superman Thu, 02 Aug 2007 01:37:36 +0000 http://paultan.org/archives/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103515 In the early 90's Audi sold out the Audi RS2 in the UK based on one single feature in Performance Car, by the same journalists now at EVO uk. No ads. Cool eh In the early 90′s Audi sold out the Audi RS2 in the UK based on one single feature in Performance Car, by the same journalists now at EVO uk.

No ads. Cool eh

]]> By: spiderman3 http://paultan.org/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103511 spiderman3 Thu, 02 Aug 2007 01:24:30 +0000 http://paultan.org/archives/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103511 Selling products before advertising is called a 'soft launch'. There would be differing viewpoints on whether to proceed with advertiements in such a situation. Where stocks are not available, proceeding with the ad campaign could backfire as customers would cry foul. On the other hand as you rightly pointed out, it could help build brand. The decision is a business call but the predicament is a 'good' problem. Selling products before advertising is called a ‘soft launch’.

There would be differing viewpoints on whether to proceed with advertiements in such a situation. Where stocks are not available, proceeding with the ad campaign could backfire as customers would cry foul. On the other hand as you rightly pointed out, it could help build brand. The decision is a business call but the predicament is a ‘good’ problem.

]]> By: ahmadmckk http://paultan.org/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103508 ahmadmckk Thu, 02 Aug 2007 01:14:44 +0000 http://paultan.org/archives/2007/08/02/volkswagen-experiences-the-power-of-word-of-mouth/#comment-103508 What kind of big company that sell products before actually advertise them? Never seen a VW cabrio before. What kind of big company that sell products before actually advertise them?

Never seen a VW cabrio before.

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