its no point they buy jaguar just to obtain the daimler name.. technically, they never owned the daimler name on its own, and even then, its totally unrelated to the daimler of jaguar.

Nevertheless, i think they can opt to revert for the previous Daimler-Benz marque.That would be nice and reasonable.

By the way, another scoop, India’s Tata is spotting on British car legends. Either it would be the Jaguar or Land Rover. We knew since long ago that Ford motor has been reportedly put up its two UK division for sale.http://news.bbc.co.uk/2/hi/business/6962591.stm

Thus, if the German are so passionate of hailing sole Daimler AG’s name, they might better consider to grab the Jag quicker than the Indian.But of course, if the only reason to snatch Jag is just for the benefit of having the right for the Daimler’s name….it is quite naive IMHO. It’s not like you purchase a durian for tempoyak. Ya know i m sayin…

Their original name is “daimler benz”, and when they tied up with chrysler, became daimler chrysler. now that they go their separate ways, they want to use only “daimler”, but they can’t, coz its owned by jaguar.

so i suppose some of their management or shareholders want back the original daimler benz name.

Is it like a Siamese twin who wished to go separate way from his twin brother only to find out someone else has got his identity?

benz want to revive ‘diamler’ brand maybe?

to name it a “new name”, is to ignore the long heritage of the company. Similarly, with the critics who say they should not forget to include the “benz” name in.. its like telling rolls royce to change their name.

why do you think people like bmw buy Mini, they dont need the technology or whatever..etc. they want the Brand Name.

Its easier and cheaper to buy a world famous brand, then to build up an unknown brand from scratch(takes lots of time, and plenty of money).

A good example is coca cola. More than 70-80% of the entires companys worth, is actually the price of the “brand”.