Mazda is currently holding the MAZDA Design Challenge, which Mazda touts as a way for you to be able to “shape the future of Zoom-Zoom” – not sure how that is but the idea is interesting.
Basically the MAZDA Design Challenge is a competition where users submit their own design interpretation of how the Mazda 3 will look like in the 2018 model year. The contest has actually been going on for quite sometime now and 284 submissions were received. Now this isn’t really an art competition but more of an idea competition – the initial portion of the competition only required a 150 word idea of what the car should be.
Mazda has picked the top 10 and have decided to feature them on Facebook, where Facebook users will be able to vote for their favourite designs. These Facebook user votes will determine the top 5 winners. These 5 winners will then work with Mazda’s design team to further develop their idea concepts, then the updated concepts with sketches will be posted again for voting. The winner’s concept car will be shown live at the Los Angeles Auto Show! He or she will also get US$1K cash, airfare and accomodation for the show.
It’s quite interesting really, Mazda leveraging on the viral nature of a Facebook App to promote their contest, as well as building on the Facebook API for their voting platform.
If you’re on Facebook, check out the MAZDA Design Challenge Facebook Group. I’ve also set up my own paultan.org reader community group there, so if you read my blog and you’re on Facebook, join up! :)