Cycle and Carriage Bintang Berhad (CCB) will not be renewing its contract with Automobiles Peugeot upon its expiration at the end of this year, ending their 5-year partnership that has been making losses in the past 2 years.
CCB wants to focus on its core marques – while we do not know what they consider to be core, Mercedes Benz is definitely one and has been doing very well. The other marque that CCB has in Malaysia is Mazda.
Who will pick up the Peugeot franchise? Current speculation favourite is the Naza group, who already has a relationship with Automobiles Peugeot with the Naza 206 Bestari project – essentially a locally assembled Peugeot 206.