Chrysler and Nissan has entered a rebadging deal, which involves Chrysler selling the Nissan Latio (called the Nissan Versa in North America) with a Chrysler marque in South America. I’m not sure if the Latio/Versa/Tiida will be badged as a Chrysler or a Dodge.
Chrysler already has does rebadging in South America – Dodge-badged Hyundai cars. This is Nissan’s second cooperation with Chrysler, with the first being a transmission deal – Nissan’s Jatco has been supplying Chrysler with transmisisons since 2004.
Next up: Chrysler assistance for next generation Nissan pickups perhaps?
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After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
Another cost cutting strategy by the ailing US carmaker? Chrysler is really in need of a technical partner after DaimlerBenz abandoned them last year.
Another automotive desperado…
Now American also want to cut cost….
Maybe they learn from Proton…hehehe
thanks to HEROES, Versa pawns all in its car segment.
This is ridiculous!
Yeah! yeah! cost cutting!
Yeah! yeah! globalisation!
Make me SICK!
C is Crap for Chrysler
This is not crap, but look like “rebadging” is the jargon of the auto world.
How about Chinese Youngman rebadging Gen-2 to become Europestar RCR? Do it consider as crap? How about P2 and Naza?
Rebadging is better than “original but low quality”.
In value engineering perspective, the engineer fratenity termed it as “COST SAVING”.
The main different between “COST CUTTING” and “COST SAVING” are:
1. Cost cutting – “cut and chop” anything and everything they can for the sake of minimize the cost or maximize the profits that may compromise safety, guality or other functional aspects.
2. Cost Saving – through proper engineering review technics to study the design and production aspects to eliminate “unnecessary cost” but maintain the quality, safety or other functional aspects.
So, world class manufacturers like Toyota that enjoying economy of scales and technical superiority always adopt value engineering in their endeavor.
Aha, ha, ha, ………. this time no more layman term like “butt job aka kerja buntut” that supposed to be “re-engineered”.
For the Chryser and Nissan rebadging deal, I don’t see it is cost cutting exercise, but capitalize on “synergy effect” they can benefits form such deal.
I wonder why the Latio hatchback is sold much higher than the sedan here. I’m sure elsewhere, the Latio/Versa/Tiida hatch is priced lower than its 3box sibling.
In US, the base level Versa hatch is priced cheaper than the Jazz. For a B-segment car with big interior space and continental ride & handling, its quite a bargain. But here, so sad its priced near to C-Segment (Civic/Altis) level.
Tan Chong Motor should reduce it to Sentra price level. I don’t see much Latios on the road compared to the new vios.
Latio, City/ Jazz, Vios/Yariss all over priced ones.. buy an Elantra instead for less than RM 94k.. u’ll get a bigger classed car..
last time platform sharing , now rebadging .
what’s next ?