Tata is on both ends of the car market right now, from one of the cheapest cars around that is the Tata Nano right up to two luxury brands that they are about to purchase from the Ford Motor Company, Jaguar and Land Rover.
While the original plan was for Ford to keep a minority stake in the company as it has done with Aston Martin (it retains a US$77 million out of US$925 million stake), Indian paper the Economic Times has reported that Ford has decided not to retain a minority stake in Land Rover and Jaguar as “it is convinced about the future development of these two brands in the hands of Tata.”
Ford’s earlier intention of holding a minority stake in the two companies, as with Aston Martin, was to ensure supply contracts and jobs are protected. Analysts have pegged the deal at worth between US$1.5 to US2.0 billion.
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
and lots of people were laughing at tata recently….
Indeed.
However on the flip side, it still leaves to be seen what Tata can do with those 2 brands. Land rover I can see where its technologies will apply (its not all about luxury, they still have pretty damn solid trucks), but I fear Jaguar would be left on a limb.
Its one thing to buy a Marque, another thing to improve it.
looking at the way jaguar is going today, hopefully its new owners will let them continue doing their good work.
Guys quote from Auto Express news, “The sale of the firm is likely to be completed within the next couple of weeks, and giving the green light to the sports car is one of the first major decisions faced by Jaguar’s expected new owner, Indian giant Tata. The big cat’s chairman Geoff Polites has confirmed that the company is looking at a number of options for future models, including the two-seater sports car.”.
Quoted from http://www.autoexpress.co.uk/news/autoexpressnews/215607/jaguar.html
Seems like Jaguar’s future still rolling, don’t worry guys
no future ?
another new world record maybe….cheapest jaguar
no no, record, most expansive tata.maybe the cars dont haev great interiors and does not feel luxurious, so get help from best marque there is