Proton plans to finalise its India strategy by the middle of 2008, according to its managing director Datuk Syed Zainal in a report by The Star yesterday. A suitable partner (or partners) for the Indian market would have the following qualities:
- manufacturing and distribution experience
- car design and localisation capabilites
Proton will be targetting the B-segment and C-segment in India with cars like the Proton Saga and the Proton Person, with a strategy similiar to the one they used in China, which was getting a Chinese manufacturer to buy CKD kits of the GEN2 (CBU imports initially) and handle sales and marketing themselves in their own market which they would be familiar with, something Proton would not have experience with.
Read my previous article for my thoughts on how Proton could fit into the Indian automotive industry: Proton and the Indian automotive industry. It was written before the Saga launch so at that point we were still speculating the Saga’s dimensions.
On the local scenes, there will be something nice from Proton next week ;)