Proton LogoProton Edar Sdn Bhd has a new CEO – Encik Mohamad Shukor bin Ibrahim, who will also serve as Proton Holdings Berhad’s new Director of Domestic Sales. He has a long history in the Malaysian automotive industry, serving 14 years at Perodua Sales Sdn Bhd before moving on to a short stint as Honda Malaysia Sdn Bhd’s President and COO.

Before Perodua, Encik Shukor was in sales engineering at Petronas Dagangan Sdn Bhd. He holds a Bachelor of Science in Chemical Engineering from University of Missouri-Rolla in the USA.