New CEO for Proton Edar Sdn Bhd
Proton Edar Sdn Bhd has a new CEO – Encik Mohamad Shukor bin Ibrahim, who will also serve as Proton Holdings Berhad’s new Director of Domestic Sales. He has a long history in the Malaysian automotive industry, serving 14 years at Perodua Sales Sdn Bhd before moving on to a short stint as Honda Malaysia Sdn Bhd’s President and COO.
Before Perodua, Encik Shukor was in sales engineering at Petronas Dagangan Sdn Bhd. He holds a Bachelor of Science in Chemical Engineering from University of Missouri-Rolla in the USA.
March 19, 2008 @ 11:38 pm
Good move!
March 19, 2008 @ 11:42 pm
yeah good move….take all credible perodua employee.
March 19, 2008 @ 11:55 pm
Wow, nice one man!!! Now Proton is “partially” ready for the global market.
March 19, 2008 @ 11:58 pm
Oops, my bad, domestic market.
March 20, 2008 @ 12:04 am
at first i thought DSZ was replaced by new guy. it is quite shocking and it should be a big news.
however, when i read carefully on second time, it is for Proron Edar, not Proton Holding. a lol for myself…..
March 20, 2008 @ 8:56 am
that mean P2 also may change some1 else?
is P.edar offer him or the P2 have another choice?
March 20, 2008 @ 9:26 am
So how about the ‘incumbent’ CEO? Being a minister just like the Maybank CEO?
March 20, 2008 @ 11:30 am
To Myvikiller – i don’t understand your comments. Can you elaborate?
March 20, 2008 @ 12:03 pm
Harga turun lagi ye Encik Mohamad Shukor bin Ibrahim. Yg model CPS tu mcm mahal sgt. Jgn jadi cam viva plak…overprice
March 20, 2008 @ 1:32 pm
Good move, hopefully Proton’s domestic sales & after service will further improve. He should revised Proton’s service center services & price and be more competative.
The most important thing thing he should do is to educate their salesmen & women to be more responsible to their company & clients.
Cheers to Proton
March 20, 2008 @ 2:17 pm
proton is doing great already, why change CEO?
March 20, 2008 @ 2:21 pm
So they change CEO for Proton Edar…
March 20, 2008 @ 10:46 pm
car_craze said,
March 20, 2008 @ 11:30 am
To Myvikiller – i don’t understand your comments. Can you elaborate?
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What I first thought was this man is going to be in charge of the overseas marketing department, until I was told by someone that he is responsible for our domestic market. Haih my bad, didn’t read the text properly…
March 21, 2008 @ 9:20 am
Proton Edar has been without CEO for more than a year since Datuk Maruan left (now he is one of Proton BOD).
Actually I don’t see anything spectacular he can offer becoz he is just a marketing guy. In Automotive industry, the most important is a product (engineering, R&D) not a marketing. If they produce good product, the marketing automatically should do better.
You see, even Edar don’t have the CEO they still can sell Persona and new Saga. When they have the CEO they can’t sell Sawi and Neo. So you blame the CEO or you blame the product?
March 21, 2008 @ 5:02 pm
To MyVikiller – thanks for your profound explanation, au fait.
To e-bay – yes, if you have a good product the marketing people will have an easier time selling the products. A ‘good product’ need to have the right specifications, price and quality besides the nice styling for the intended market and/or customers. Another thing is timing – even you have the ‘right’ product and launch it during a recession, it would most probably fail to take off. Even with a highly paid CEO!