I like the Honda “Cog” add more.

More so when the Honda add wasn’t CG and took them something like 600 takes to get it right. The last line “isn’t is nice when things just…work” really hammers in the point after you know what the production team has gone through….

European does adds quite differently than Asians do. They use very subtle but impactfull messages that only the targeted audience will make sense off. Usually very short and usually fades to black with the manufacturers logo. Unless you are already a captive audience (or fan), you wont get the meaning of the add at all.

I especially like the Audi Quattro “Footprints in the snow” add. I think it was only in Europe but also had some limited airtime in North America. Very well done. You didn’t even know it was a car add until the last 4 seconds of the 30 or so second add.

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