Business Times reported last week that former DaimlerChrysler Malaysia head Datuk Frank Steinleitner may be engaged by Proton either as a consultant or as head of international marketing. Steinleitner is back in Malaysia.
There was previously some talk on Steinleitner being back in Malaysia to set up his own automotive consultancy firm, so this firm may be engaged by Proton as a consultant as the “Option A” in the report.
Datuk Frank was originally in Malaysia to work with Cycle & Carriage Berhad when Mercedes-Benz had no official presence in Malaysia. Then when Mercedes-Benz came in via DaimlerChrysler Malaysia, Datuk Frank was in charge of setting up the company. He also has experience with the Chinese automotive industry, so that would be a plus point for Proton as well.