This is a case of honda working with a partner. its not honda themselves going in with a different brand. Honda still continues to sell their cars, but most likely at a different market segment. Its not unlike perodua and toyota/daihatsu in malaysia. Perodua handles the low end of the market for them, toyota takes the middle part of the market, and lexus handles the high end of the market. its well known in the marketing world today, that one brand alone cant do the job if you want more of the pie. Just because Scion didnt do as well as it could, lexus is a raging success for toyota.

There are differences again with bmw and mini. Bmw didnt create a new brand, they created new products and used the iconic mini brand to sell them.a brand recognised the world over. Building brands can be a long, tough and extremely expensive thing to do, and still no gurantee of success. Buying a brand like mini for bmw, is considered a bargain.
the funny thing is, its only your opinion that the mini looks odd, and bmw has run out of ideas etc., but their sales today is higher than ever. so who are you to say they are doing something wrong and their future looks bleak?

i dont like china anyway.

this car is futuristic bt they hd to enhance it a little bit…so..mabe it will looks better

this is enough edi.

see, major car manufacturers gone to china and then do something like ‘chinese special edition’

most american companies – caddy, GM, and some others – already launched their models specifically designed for China people.

whats happening actually?> market there BIG enough ka?

Same thing like Proton, EuropeStar,…?

i guess that if you can’t beat them (China), then just join them.
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Yup, you are absolutely right, this is the best way to penetrate into the market.

really diversifying huh.