Tata to take up stake in MV Agusta?

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MV Agusta F4 Tamburini
MV Agusta F4 Tamburini

Apparently MV Agusta could have a new owner or at least a large shareholder in the form of Tata Motors, according to Italian bike magazine euroMoto. MV Agusta used to be owned by Proton and was disposed of a few years ago for a sum fo 1 Euro. Since then, MV Agusta’s new owners have not been able to do much with the company, and its ails continue, lacking funds to channel towards new product development.

Source [ Translated ]

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About the Author

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.

Comments

  1. raybrig85 says:

    currently my fav bike frm mv agusta…onli like it bt dunno how to ride it…

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  2. csv says:

    wow, tata on a roll.

    first jag.

    possibly MV-augusta.

    maybe Lotus next. LOL.

    Reply Thumb up 0 Thumb down 0
  3. MisterBenjo says:

    This brand is such a burden..

    Reply Thumb up 0 Thumb down 0
  4. azrai says:

    Good luck Tata. Or is it tata titi tutu to MV Augusta.

    Reply Thumb up 0 Thumb down 0
  5. tricycle says:

    I’m sorry to say this, but this is obviously why Tengku Mahaleel (TM) and his circle’s decision are very unbrilliant to buy this company in the first place. First because MV Agusta itself doesn’t know how to make money. Second TM also doesn’t know how to run a motorbike business.

    Then when Proton released the burden by selling off the company for a sum of 1 euro he made a big noise and even bigger noise after Volkswagen (or some other company not so sure of the name) bought the company for quite a hefty price.

    Remember Juara and Arena remember TM.

    Hopefully TATA will do it better this time around. Good luck!

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  6. LHQ says:

    No matter what happens, at least we know that MV Agusta made nice bikes.

    Reply Thumb up 0 Thumb down 0
  7. fighter_B2500 says:

    Remember Juara and Arena remember TM.

    Hopefully TATA will do it better this time around. Good luck!
    _____________________________________________________________________

    dun forget proton arena (jumbuck) is popular in australia n south africa market!

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  8. dzat46 says:

    MV agusta…damn sexy bike…hopefully TATA will revive ths co. …other than Ducati, MV Agusta sure known how to make soul inducing + mouth watering bikes…but if looking for a sbk, would definately choose the safer route & buy those generic japs bikes..less headache unless got extra $$$ than would buy ths for show….hehehee…Ducati/MV Agusta = Alfas…nice to look/show-off but sure headache to own

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  9. kei9 says:

    I wanna c the famous organ pipes again :P
    They’re pretty much my fav bike brands too.

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  10. BanyakMasukWorkshop says:

    it still makes sense that a company with money will still want to buy MV Agusta.

    money can buy you the brand(italian, sexy, heritage), but money alone may not necessarily build you a similar brand.

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  11. mystvearn says:

    Is Tata that rich? Looks like it just keeps buying non stop? Mithall sponsor it somehow?

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  12. Auto_crat says:

    Yes, it ( or he, Mr. Ratan Tata) is. He bought Jaguar and Land Rover (both premium brands). It was a good buy as Jaguar is picking up good reputation with its XF. As for the MV Augusta. I don’t really know his attention. Possibly to revive the brand to go against Ducati or those Japs bikes (well good luck for that).

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  13. transformer says:

    just want to know how much Tata paid for MV Agusta ?

    50sen ?
    10sen ?

    Deal Or No Deal ?

    Reply Thumb up 0 Thumb down 0
  14. Roti Naan says:

    Barter trade?

    Reply Thumb up 0 Thumb down 0

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