This has got to be the most bizarre attempt at a viral video that an automaker has ever come up with. Kia’s seemingly completely random video featuring tennis personality Rafael Nadal and the Kia pro_cee’d 3-door hatchback first shows Nadal playing a tennis match against an alien. Which seems normal enough.
Then the alien sprouts multiple hands, sending a barrage of tennis balls across the court to Nadal, followed by a football. The tennis match suddenly becomes a football match. Suddenly four mini-Nadals come out of Nadal, they do a little “dance” and proceed with a Voltron-ish transformation sequence. Nadal then puts his fists into the mouths and his feet into the butts of the mini-Nadals, and “joins” with them.
UPDATE: Kia has updated the video with a version that shows the mini-Nadal Voltron “shoes” hold on to his feet rather than Nadal wearing them like shoes. I’ve updated the video in good faith to reflect the new version at the request of Kia Motors.
After defeating the alien by kicking a football through it and into the goal, Nadal then transforms into a Kia pro_cee’d, which drives away.
Don’t believe it? Watch the video after the jump.
According to Jay Jungyub Yoo, Kia’s manager for Global Online Marketing and CRM, “All advertisers are trying very hard to find unique mediums in which to deliver their key messages and promote their brands. It looks like just “being unique” seems to be easier than “being effective” sometimes.”
VIDEO: Bizarre Kia Rafael Nadal vs Alien
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
it reminds me at michael jacksons moonwalker… the dance and the man to car transformation stuff…
Plastecines Pingu style ad with Voltron in idea towrads tranformers. Huhu. Look childish enough. Still a creative ad.
the idea is from power rangers n transformers..xD..
anyway its funny..
all i can say is… WTF !!!>?!?!?!
agree wif azrai.. this is voltron style..
miss those old days.. colourful lions.. lol
totally,cant say anything other then WTF
meaningless
What the…? This is sooo effective! Funny really.
hmm.
I just saw micheal jackson+transformers+bruce lee?
LOL…
) pity all those cute mini-Nadal.. that what i call ‘a pain in the ass’ hahaha.. look painfull enuff
1 word….weird…..
Funny!!! But seems meanigless.. Who cares!! I enjoyed it. XD
It’s good. The advert comes with the word Kia from start till the end which magnify the brand. It is really unique and different from others. I think it’s good.
what the f……..!
meaningless..but advertising is all about attraction..so, they succeed.
… *speechless*
Funny. Uh, maybe.
But will it make anyone want to be seen driving that car? Transformed from stuffed… ‘Nadal’?
WTH!!!!!
What is this? sticking your leg into kid’s butt!
Sexual harassment!!!
lol that was funny… and i was laughing at the voltron reference, right up to the pose!
and gosh, the clay model sure looks like nadal… :-O
Djokovic is better…!!!
I love Kia and I love Rafa your ad is great but just too long.