Kia’s bizarre Nadal versus Alien video
This has got to be the most bizarre attempt at a viral video that an automaker has ever come up with. Kia’s seemingly completely random video featuring tennis personality Rafael Nadal and the Kia pro_cee’d 3-door hatchback first shows Nadal playing a tennis match against an alien. Which seems normal enough.
Then the alien sprouts multiple hands, sending a barrage of tennis balls across the court to Nadal, followed by a football. The tennis match suddenly becomes a football match. Suddenly four mini-Nadals come out of Nadal, they do a little “dance” and proceed with a Voltron-ish transformation sequence. Nadal then puts his fists into the mouths and his feet into the butts of the mini-Nadals, and “joins” with them.
UPDATE: Kia has updated the video with a version that shows the mini-Nadal Voltron “shoes” hold on to his feet rather than Nadal wearing them like shoes. I’ve updated the video in good faith to reflect the new version at the request of Kia Motors.
After defeating the alien by kicking a football through it and into the goal, Nadal then transforms into a Kia pro_cee’d, which drives away.
Don’t believe it? Watch the video after the jump.
According to Jay Jungyub Yoo, Kia’s manager for Global Online Marketing and CRM, “All advertisers are trying very hard to find unique mediums in which to deliver their key messages and promote their brands. It looks like just “being unique” seems to be easier than “being effective” sometimes.”
VIDEO: Bizarre Kia Rafael Nadal vs Alien
May 24, 2008 @ 3:30 pm
it reminds me at michael jacksons moonwalker… the dance and the man to car transformation stuff…
May 24, 2008 @ 3:47 pm
Plastecines Pingu style ad with Voltron in idea towrads tranformers. Huhu. Look childish enough. Still a creative ad.
May 24, 2008 @ 5:00 pm
the idea is from power rangers n transformers..xD..
anyway its funny..
May 24, 2008 @ 5:41 pm
all i can say is… WTF !!!>?!?!?!
May 24, 2008 @ 6:09 pm
agree wif azrai.. this is voltron style..
miss those old days.. colourful lions.. lol
May 24, 2008 @ 6:21 pm
totally,cant say anything other then WTF
May 24, 2008 @ 7:43 pm
meaningless
May 24, 2008 @ 9:02 pm
What the…? This is sooo effective! Funny really.
May 24, 2008 @ 10:09 pm
hmm.
I just saw micheal jackson+transformers+bruce lee?
May 24, 2008 @ 11:53 pm
LOL…
) pity all those cute mini-Nadal.. that what i call ‘a pain in the ass’ hahaha.. look painfull enuff
May 24, 2008 @ 11:58 pm
1 word….weird…..
May 25, 2008 @ 9:00 am
Funny!!! But seems meanigless.. Who cares!! I enjoyed it. XD
May 25, 2008 @ 4:21 pm
It’s good. The advert comes with the word Kia from start till the end which magnify the brand. It is really unique and different from others. I think it’s good.
May 25, 2008 @ 4:25 pm
what the f……..!
May 25, 2008 @ 6:41 pm
meaningless..but advertising is all about attraction..so, they succeed.
May 25, 2008 @ 6:47 pm
… *speechless*
Funny. Uh, maybe.
But will it make anyone want to be seen driving that car? Transformed from stuffed… ‘Nadal’?
May 25, 2008 @ 9:59 pm
WTH!!!!!
What is this? sticking your leg into kid’s butt!
Sexual harassment!!!
May 25, 2008 @ 11:48 pm
lol that was funny… and i was laughing at the voltron reference, right up to the pose!
and gosh, the clay model sure looks like nadal… :-O
May 27, 2008 @ 12:18 am
Djokovic is better…!!!
February 2, 2009 @ 3:55 am
I love Kia and I love Rafa your ad is great but just too long.