Proton’s Iranian distributor Zagross Khodro is currently selling 17,000 units of Proton cars in Iran annually, but intends to hit 30,000 annual sales by next year, with a target of 100,000 Proton cars annually five years later by 2013.
“There are about 10 million car owners in Iran in the low-end market today and when they decide to move to the next level, they are more likely to choose Proton cars. Car sales would be driven by Irans significant young population who had good spending power and a strong desire to move into the middle-segment market. The revenue coming into the country is also good, especially within the oil and gas and handicraft sectors which would boost consumer spending,” says Zagross Khodro director Mehrdad Gholami.
Zagross Khodro has been Proton’s exclusive distributor in Iran since September 2000, starting with Proton Wira. [ Source ]