Honda Motor Co has stepped into the Malaysian motorcycle market, taking over the Honda motorcycle business currently run by Boon Siew Sdn Bhd like it did a few years ago with the Honda car business, moving Honda cars from a franchisee brand in Malaysia to one run by the principals.
Kah Assemblers Sdn Bhd currently manufactures Honda motorcycles in Malaysia. Sales is handled by Boon Siew Sdn Bhd, 100% owned by the Boon Siew family. Honda will buy 50% of the shares of Kah Assemblers Sdn Bhd in September 2008, currently 100% owned by Oriental Holdings Berhad.
The new company will be called Boon Siew Honda Sdn Bhd and will be a 50-50 joint venture between Honda Japan and Oriental Holdings. The sales function will be transfered to the new Boon Siew Honda Sdn Bhd in January 2009.
Honda models produced in Malaysia currently include the Honda EX-5, Honda Wave100, Honda Wave125, Honda Click and the Honda CBR150R.