Proton LogoProton’s Our Pride and Joy campaign for the Proton Persona by McCann Erickson Malaysia has won the Gold Dragon award at the 2008 PMAA Awards. The Gold Dragon was for the Best Brand-building Campaign category. Another Proton campaign, the Proton Sneeze campaign won the Silver Dragon in the Best Cause of Charity Marketing Campaign.

Look after the jump for a few sample ads from the campaign.

Click any of the ads below to view the hi-res version.

Persona Pride and Joy
Click to enlarge

Persona Pride and Joy
Click to enlarge

Persona Pride and Joy
Click to enlarge

Persona Pride and Joy
Click to enlarge

Persona Pride and Joy
Click to enlarge