Paul Tan's Automotive Industry News

2009 Mitsubishi Zinger MIVEC launched in China

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Mitsubishi Zinger

This is the Mitsubishi Zinger, sort of like a replacement for the MPV known as the Mitsubishi Kuda in Indonesia. It’s based on the Mitsubishi Challenger’s ladder-frame rear wheel drive truck platform.

In a nutshell, you could call it Mitsubishi’s equivalent to the Toyota Innova, a cheap way to put together a decently sized 7-seater people carrier that can be priced cheap and positioned lower than premium car-based MPVs such as the Grandis.

The Zinger usually comes with the 2.4 liter 4G64 engine that produces 136 PS at 5,250rpm, and a variant of this engine in a nearly similiar tune is also found in the Chery Eastar MPV. Quite an old design I must say, but in certain markets you can also get a newer model called the “Super Zinger” which features the newer 2.4 liter MIVEC 4G69 engine from the Grandis that produces 159 PS.

Mitsubishi Zinger

It’s currently being sold in Taiwan, China, the Philippines, Vietnam, Costa Rica and Indonesia. There are probably some other countries which I’ve left out. The most recent facelifted model with the 4G69 engine has just recently been launched in China by Southeast Motor.

Southeast calls it an not something simple as an SUV or an MPV… it gets a completely new term called an “MICS-RV”! The M is supposed to stand for Multi-purpose, the I for Interior Roominess and Ride Comfort, the C for Compact body size, the S for Sophisticated Styling, the R for Rough-road capability and the V for value for money. What a tongue twister… phew!

Looking at the success of cheap MPVs like the Nissan Grand Livina and the Toyota Innova here, and Mitsubishi’s uncanny ability to do magic with the pricing of its cars lately such as the massive price cut for Grandis and the Lancer having an unbelievable price for a CBU Japan car, could the Mitsubishi Zinger do well in Malaysia?

Look after the jump for more photos of the Mitsubishi Zinger.

Mitsubishi Zinger

Mitsubishi Zinger

Mitsubishi Zinger

Mitsubishi Zinger

Mitsubishi Zinger

Mitsubishi Zinger

Mitsubishi Zinger

Mitsubishi Zinger

Mitsubishi Zinger

Mitsubishi Zinger

32 Comments »

  1. nyte_skater said,

    November 22, 2008 @ 1:36 am

    zinger..yum…(kfc burger)

  2. adil2008 said,

    November 22, 2008 @ 2:42 am

    Oh Zinger, zinger, why TRITON sterring? overall not consider bad & good. Well done, MITSUBISHI.

  3. red7 said,

    November 22, 2008 @ 4:00 am

    dont look like a mitsu~

  4. MisterBenjo said,

    November 22, 2008 @ 4:09 am

    It looks weird.

  5. abundai said,

    November 22, 2008 @ 4:56 am

    same case with Hilux and Innova.. an MPV with a 4X4 chasis

  6. tHe CuLpRit said,

    November 22, 2008 @ 6:55 am

    oh man…. i can just imagine telling someone “im driving a Zinger”.

    That’s soo wrong….

  7. narrowband said,

    November 22, 2008 @ 7:27 am

    At least it’s not ‘Hot Rod’.

    Anyway, good competition in this segment – previously dominated by Toyota (Unser, innova, avanza), followed by Nissan Livina.

  8. MyviKiller said,

    November 22, 2008 @ 9:43 am

    Paul,

    It’s Costa Rica not Costa Rice… Dud you have a lot of typo errors in your recent posts.

  9. MyviKiller said,

    November 22, 2008 @ 9:43 am

    *Dude

  10. Apathy said,

    November 22, 2008 @ 9:49 am

    Hurmmm somehow designing process is becoming easier….just cut and paste from different models and voila…..a new model is created..I name this as Mitsu Frankenstein. LOL p/s: Zinger reminds me of KFC.

  11. ALPINA Burkard Bovensiepen GMBH + Co. KG said,

    November 22, 2008 @ 10:16 am

    kfc burger?

  12. jolly_idiot said,

    November 22, 2008 @ 10:18 am

    Mitsubishi CEO likes to eat KFC. So it make it name Zinger. Indeed, the car look like Zinger as well. It’s BIG, SPICY and JUICY!

  13. AlexKhoo said,

    November 22, 2008 @ 11:42 am

    Lol. Zinger. KFC Burger. Imagine someone going around saying. ‘Hey! I drive a KFC Burger!’

  14. e-nabilll said,

    November 22, 2008 @ 11:45 am

    no matter how ugly…still looks beter than the pukable innova

  15. sagaKNIGHT said,

    November 22, 2008 @ 11:51 am

    adil2008 said,

    November 22, 2008 @ 2:42 am

    Oh Zinger, zinger, why TRITON sterring? overall not consider bad & good. Well done, MITSUBISHI.

    ——————————————————-

    and the front bumper like triton too
    the headlight like they reassemblance lancer headlight
    rear part like the mitsu outlander design
    dashboard look good in pics
    overall its look good compare with toyonova
    :p

  16. gokibin said,

    November 22, 2008 @ 1:22 pm

    A welcomed addition to the mpv/suv/4×4 market… the cheaper the better… but please mitsubishi… change the name… he he he…

  17. mitlanevo said,

    November 22, 2008 @ 4:21 pm

    comes with original recipe or hot & spicy ?

    LOL~

    anyway, the interior is quite nice !!!

    and the body is kinda SUV styling….

  18. theanswer said,

    November 22, 2008 @ 5:12 pm

    mitlanevo’
    zinger only comes in hot&spicy…for original, theres’s colonel burger..(kantoi salu mkn kfc aku neh ;)

    i think this one is better than innova..not too big as if can turn turtle. but for 2.4 at less thn 140hp..kinda underpowered. or at least make it 2.0tdi..nyum~

  19. One92 said,

    November 22, 2008 @ 6:46 pm

    Interior wise
    exterior? yucks!!!
    damn ugly!

  20. Dell said,

    November 22, 2008 @ 8:00 pm

    interior quite good, but exterior hard to swallow, probably actual view might alter our view. just like many car, actual flesh view looks better.

  21. droll said,

    November 22, 2008 @ 8:47 pm

    zinger burger, anyone? :)

  22. csv said,

    November 22, 2008 @ 11:12 pm

    haha, what a weird name choice.

    but i am pretty sure this car won’t be as comfortable as the rondo or grand livina. it uses the ladder frame, same as innova and avanza. handling and ride comfort gonna be bad.

    for that price, families tend to go for comfortable interiors and nice handling vehicles, not driving a 4×4.

  23. moha774 said,

    November 22, 2008 @ 11:49 pm

    Zinger still ok what!! cant imagine telling others that.. “i’m parking my horse (Kuda) at the basement carpark” like what indonesian has to..

  24. albagmane said,

    November 22, 2008 @ 11:59 pm

    driving Zinger to KFC will never be the same again…

  25. xenith said,

    November 23, 2008 @ 12:20 am

    My dad’s company car at Jakarta was a Mitsubishi Kuda at one point of time. We also used an Isuzu Panther and once we considered to change to Toyota Kijang…

  26. mzfnd said,

    November 23, 2008 @ 1:18 am

    Don’t they have name the car competition or anything over there in Indonesia? I mean, from Kuda to Zinger?? Come on…

  27. ericfoong81exe said,

    November 23, 2008 @ 1:25 am

    Saw this “Ginger” mpv in Taipei today, look slightly smaller than Innova but bigger than Livina and Avanza…think most of the Japs car manufacturer are aiming the low cost medium size MPV market in the world.

  28. raptorclans said,

    November 23, 2008 @ 10:35 am

    Looks cute up front… haha… but man, I feel like going to KFC now… :)
    But perhaps they’re trying to say it has some “zing”?

  29. JejalanMknAngin said,

    November 24, 2008 @ 3:35 pm

    where i can buy this zinger?…kfc?..hahaha

  30. ALPINA Burkard Bovensiepen GMBH + Co. KG said,

    November 26, 2008 @ 6:35 pm

    when got the mitshubishi hot and spicy,mitshubishi bandito pocket, mitshubishi idaho wedges, mitshubishi twister?

  31. haha XD said,

    April 10, 2009 @ 6:27 pm

    UGLY!!! i prefer the GRANDIS

  32. Zailia said,

    October 13, 2009 @ 9:19 am

    Cantik. Tak masuk Malaysia ke?

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