Uh… right.
Chrysler co-President Jim Press is suggesting that Chrysler could become a “boutique enterprise” similiar to the BMW and Mercedes-Benz, premium carmakers of Germany. Yes, Chrysler could become the Mercedes or BMW of America! He even likened the new 2009 Dodge Ram 1500 to what a Mercedes-Benz pickup truck would be like!
Such confidence, he must have forgotten that Mercedes-Benz’s parent company Daimler AG had only freshly ejected Chrysler from its so-called DaimlerChrysler marriage of equals. Chrysler had been dragging DaimlerChrysler down for so long and Daimler management received endless grilling from shareholders for keeping the “alliance” up for as long as they have.
He continued on to say that GM and Ford are making basic cars and “gingerbreading” them to premium while Chrysler makes premium cars from the ground-up. He added that the 2010 Jeep Grand Cherokee prototype has the “most rigid body and the best suspension he has ever seen”.
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
what a joker … he should be more serious
And they are getting bailed by their govt….what a dumb ass!
such high hopes and aspirations. maybe with the 17.4 billion bailout it COULD happen. but i have better confidence in this then proton’s 1 billion a year ’1.6 turbocharger’ project.
Idiot American haha.. wrong statement at a VERY wrong time. Career suicide for Mr. Press it is. He’s making Chrysler and it’s staff look like a bunch of idiots. Compete with precision German engineering, pfffhht..
let them be. i like to see them fight themselves a lot more. i like when american vs american. in the end, japan win.. LOL~
so this comes out when they got the $billions. full of confidence…and imagination.
I think some screw lost somewhere in his brain. Or maybe this is an attempt to make the company look good, when it isn’t.
the pic above is funny…its like the whole car is made out of the famous 3 pointed star !
wow, talk cock king.
i like to have a 1 on 1 talk with him. i’m sure i can make him change his mindset.
this is worst than tengku mahaleel .
what they should do is focus on cars that people wants, like Ford has been doing. Cars that is needed by most of the people, not american . i dont like TDM but he said before , american alaways think that they are the world. probably that says it all .
it’s like a son who asked RM5 from papa , and 5 minutes later he tell his friend he is going to be successful .
This post is about Chrysler, and suddenly someone start nagging about other car maker’s project? Bro please get a life..
mercedes is well known for making lousy overpriced cars
lol he does sound a lot like Tengku Mahaleel..
gosh even the chrysler cars had poor reliabilty like proton..
shudders….
Well, Proton is Asia’s BMW, so why not?
Hahahahahahahaha…
but those dodge chargers are cheap, think duke of hazzards