This is the first official rendering of the new Hyundai Equus to be released by Korean car manufacturer Hyundai. The Equus (codenamed Hyundai VI) will be Hyundai’s flagship luxury vehicle, positioned against the likes of the Mercedes-Benz S-Class and the BMW 7-Series above the Hyundai Genesis, which competes with the 5-Series/E-Class. This is going to be one huge monster as even the Genesis is rather large. In fact the Genesis marketing in the US says the car offers “7-Series size, 5-Series performance and 3-Series price”, so imagine how large this new Hyundai Equus is going to be! Other than being a behemoth, it’s also expected to offer a few firsts in the Hyundai range such as LED headlamps, making the Equus worthy of the “flagship car” title.
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i know thy want to compete against 7 series and s-class…but really , it doesnt have to look like 90% of s-class…..! anyway…such a wrong time to introduce a car like this
well its Hyundai…that say its all…:D
e-nabilll said,
January 5, 2009 @ 4:11 am
i know thy want to compete against 7 series and s-class…but really , it doesnt have to look like 90% of s-class…..! anyway…such a wrong time to introduce a car like this
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Salam peace (^_^)v
Don’t forget the new Honda Accord 2008, similar with these three cars. Good job hyundai!
benz s class
pretty classy…….bad timing definitely.s-class is uglier than this though…much uglier.
I smell “Mercedesnization” by Hyundai.
i hate hyundai and kia becoz they are nothing but copy cats… its time for them to find their own direction… come on, what’s up with the mercedez design. Hyundai and Kia are international car companies, unlike the Chinese car maker which are mostly based in China alone, shouldn’t Hyundai and Kia be more ‘responsible’
well , they can only compete in terms of price and size only .
even for lexus , it took them such a long time to compete against the mercedes level . that explains quite well.
for nissan itself , the nissan brand is established and it also took them quite some time to compete with mercedes and bmw .
even for Audi, and Volkswagon, they had problem in challenging the brother flagship S-klasse and 7-series . the phaeton and the A8 series .
at that level, what it sells is actually the tradition and the brand. it might be good for them to start off at this level because in antoher 100 years , the age gap of hyundai and mercedes will be different.
what matters is the technology, the tradition etc . at that level . i still remember that toyota planned to produce a rolls-royce killer , which is a bad move as the Mercedes Maybach with such a good and well background can’t even sell to half the units that rolls royce has sold.
in my opinion , it would be better for them to think of the future technology. which in the future they would pioneer in . so far , ican only see honda in the brighter side.
*correction , nissan’s infiniti brand .
i dont think they should make this car, cause who would say “i dont want a bmw 7series, i dont want a merc s class, i just want a hunydai”
LCY is correct. Hyundai and the rest of the Korean brands are coming out with scores of outrageous designs that sometimes mimicks the branded marques, but they lacked technology advancement. Being one of the leader in the electronic world, we would expect the Korean cars to be well equiped with electronic gadgets for engine performance and as well as safety. But it is very lacking in this area. It rather shout out loud on designs and muted silence in technologies.
No doubt that someday soon, the Koreans will be announcing their most advanced car in the world that matches the Germans, but will the current trend of cosmetic dressing ruined its chances later in terms of real technology?
Taking lights from Current Accord/Lexus IS + front grille from Ssanyong will not turn heads. If Hyundai can design the Cee’d which is a beautiful car (from europe), how come car design from HQ looks a bit stale?
Maybe need to put head of design from europe to Korea
Well to me it looks 99.9% like the merc S class.
genesis compied camry…now equus copies s-class…lexus spent 8 years to build their 1st LS400..and spent lots on RnD…
i doubt hyundai can compete with s-class,7-series,LS…i mean Azera is to compete with e-class, 5 series,GS,ES..yet the interior is damn lousy..in fact the camry has a better interior than azera altho the camry is in a lower category..
hyundai just lacks of originality…no passion..
look like s class sia.
gajen said,
January 5, 2009 @ 10:42 pm
genesis compied camry…now equus copies s-class…lexus spent 8 years to build their 1st LS400..and spent lots on RnD…
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its toyota actually who built the ls400, and it took 5 years, and the lexus brand was only approved 1 year before the completion of the project.
5 years development time in the 80’s is not considered particularly long for a completely new model. in the 80’s computers were no where like what we have now. today, toyota has the ability and resources to go from drawing board to completed car in 1 year if they wanted to.
it looks quite nice ..
but it jus prove that koreans are another bunch of copycat ..
and i dun think it has all those mercedes or bmw luxury equipment inside a car ..
i think this car is more on showing-off, and it will not perform that well as neither 5 series, 7 series, nor s-class ..
copycat issues?
try to compare the latest cefiro looking, and latest mercedes S class looking… hahahaha
almost the same oso… being rival in terms of specs and looking.. love the automotive industries competition these days… hahaha
whoever buys this is an idiot