Honda has just launched a new campaign focused on the US market to build its “Power of Dreams” theme. It’s essentially a website with a collection of short documentary films. The website just went up and will start off with 3 films, with more to be added later in the coming months. This is the first of the three films called “Failure: The Secret to Success”, which encourages you to not be afraid to try something new.
It features various Honda-affiliates personalities such as Danica Patrick, who drives a Dallara Honda IndyCar race car. She was also scheduled to become a test driver for the Honda F1 team, but it was called off and in the end Honda pulled out of F1 altogether.
After the first half of the video it starts getting really interesting because we get to hear engineers talking about engines blowing into millions of pieces during early trials. Just FYI, here’s a short intro to the Honda IndyCar engine. It’s a 3.5 litre normally aspirated 32 valve V8 putting out an estimated 650 horsepower on 100% fuel-grade ethanol, and revs up to a 10,300rpm rev-limited redline.
One thing though, Honda seems to like video-based campaigns alot. Another video-centric online campaign by Honda is their Drive Every Drop online travel show. Anyway please watch the video after the jump.
Video: “Failure: The Secret to Success”
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
1st.. Honda never lack of innovative idea..
respect!
Honda’s failure was to get into F1 and then replaced a team manager that’s getting results (David Richards) for one that’s couldn’t deliver the goods (Nick Fry)
Mr. Soichiro Honda : Success represents the 1% of your work which results from the 99% that is called failure.
Honda Malaysia should do better.
Honda is doin great….
no money do f1 but got money do this
sure cheaper than f1
“The dealers flipped”.
In a typical Chinaman company, she definitely fired.
“I never fail…its just that they didn’t work”
Inspiring.
One thing for sure you will see in the year 2088 …………get ready……….for the …………arrival…………of yet another PROTON SAGA….a new saga begins again&again&again…….hehehe
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jojames said,
January 21, 2009 @ 10:50 am
One thing for sure you will see in the year 2088 …………get ready……….for the …………arrival…………of yet another PROTON SAGA….a new saga begins again&again&again…….hehehe
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impossible, in 2045 , luke skywalker and harry potter will kill off proton