Volkswagen Concept BlueSport needs to be built by 3 brands for economies of scale
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Volkswagen says the Concept BlueSport will make it into production if other marques in the group such as Audi and SEAT want it to, according to a senior Volkswagen executive. He says for economies of scale, the investment for the car needs to be shared between at least three different brands.
There is word that an Audi version is already ready (an Audi R4?), and such a roadster would fit into the SEAT brand image. Our graphics artist Theophilus Chin has already whipped up a SEAT version for us, depicted in this story. Porsche is also a suggested brand, as something like this could be positioned as an entry level model that could also reduce the company’s overall CO2 emissions levels, but when queries Porsche executives denied to comment.
Porsche also has this philosophy where an entry level Porsche or someone’s “first Porsche” is not a low-end model, but rather a hand-me-down or a used Porsche, in order not to compromise brand qualities. But I say that has long gone with models like the Cayenne. Look after the jump for more angles of the SEAT BlueSport.
Click for enlarged image
Click for enlarged image
January 22, 2009 @ 8:47 am
Lotus should be worried bout this car.
January 22, 2009 @ 12:04 pm
i thought audi already had audi TT?
January 22, 2009 @ 5:10 pm
Cool Teophilus embossed seats man =D
Well, VW is known to share platforms… it makes sense cost-wise
January 22, 2009 @ 8:15 pm
Lets look at it this way. If they make it, VW and Audi will be the first to use it. Seat will be like few years behind in the adoption. Then by then, the price will be cheap, since its a Seat.
January 23, 2009 @ 3:29 pm
proton could have been part of volkswagen….=(