Citroen brings back the DS nameplate with the Citroen DS Inside Concept

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Citroen DS Inside Concept

Citroen will be bringing back the DS nameplate to its range of vehicles. DS is pronounced Deesse, which pronounced in French means Goddess. The DS was a showcase of technology of sorts, for a car introduced in the 1950s it had a hydropneumatic suspension, a robotized gearbox (without automatic selection though so its more of a robotized clutch), an it had an air-cooled flat-6 gearbox that was mounted in a MF layout, mid-engined, front wheel drive.

The new DS line will be targetted at those who enjoy motoring with no loss in practicality. It is meant to offer prestige, thrills and refinement, without the rigid codes of traditional upper-range models. It aims to appeal to the affluent customer who has downsized in his vehicle size but are on the lookout for more economical and intelligent products.

This new concept car called the Citroen DS Inside Concept and is a preview of the upcoming DS range. The new DS range will consist initially of 3 cars in the small, medium and large segments. Its naming system will carry the DS name, much like its mainstream cars are prefixed by “C” and its MPVs a “Picasso” suffix. The three cars will be called the DS3, the DS4 and the DS5. DS will stand for “Different Spirit”.

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About the Author

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.

Comments

  1. MazdaAstina says:

    looks like a audi grill, audi day time running lights, white top and side mirror makes it look like a french mini sitting on small lambo rims. Overall, still looks good. Hope it performs as good.

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  2. lambov12 says:

    looks promising ..

    looks like a mini ..

    that’s my opininion lar ..

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  3. e-nabilll says:

    dont forget that 1950s DS oso had swerving headlamps ! amazing for that era….

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  4. cam.shaft says:

    it looks beautiful. Very mini-ish tho…but nice. Love the design.

    cam.shaft

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  5. topgunthang says:

    does it come with a free nintendo ds?

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  6. vivio says:

    never heard of mf b4

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  7. torque says:

    Better looking than the Mini I think but what’s with the Audish front fascia Citroen?

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  8. msian says:

    citroen has really got its groove back….!

    Reply Thumb up 0 Thumb down 0
  9. kei9 says:

    DAmn this looks chick. :D

    Reply Thumb up 0 Thumb down 0
  10. nmh says:

    suddenly citroen learn the meaning of PROPORTION. bravo

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  11. mystvearn says:

    Looks nice but the C pillar looks weird. Usually its straight or angle backwards, not forwards.

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  12. isharestuff says:

    Agree with MazdaAstina, this thing is like a rojak.

    If Citroen wants to stand out it has to work harder. To me, its design makes no sense at all. Smaller cars are now wide accepted, if Citroen manages to come out with a speedy little trolley that would ensure its market in that segment.

    Put any existing 1.8 or 2.0 DOHC engine together with a rigid chassis, proper suspension, decent brake, and with its size and weight, this thing likely will run side by side with a VW MK V.

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  13. zaf says:

    looks like a mini

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  14. izaman says:

    looks like a audi grill + pug 207 lamp + mini butt….

    but i love the design. kinda cute

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  15. SCion says:

    Illusion of MINI Cooper…French’s style mini…^^

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  16. ago87 says:

    Combination of:

    1.Mini Cooper’s design,
    2.Suzuki Swift’s body,
    3.Porsche Cayenne headlamp,
    4.All Ford’s grill,
    5.Lamborghini’s rim..

    Just my opinion..

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  17. Jaybond says:

    This concept car looks more like a hatch. Which I don’t think is in the true spirit of the original DS.

    Rather than as a model range, it could have been better if Citroen introduce the modernised version of the classic DS and even the CV, in the similar manner like Mini Cooper, VW Beetle & Fiat 500. If you want to capitalize on its heritage, it’s got to be as a specific/unique model.

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  18. Sex is wonderful, but it's like champagne.If you're forced to have four glasses at every meal you start to fantasize about water. says:

    now this is hyper cool

    Reply Thumb up 0 Thumb down 0

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