BMW is taking video quite seriously now, taking advantage of various online sharing social media sites such as YouTube to push its branding messages out there. With the impending launches of the BMW X5 M and the BMW X6 M, you can say the BMW M brand finally goes “mainstream”, since you could say it is shedding its pure performance car origins and sneaking into products that wouldn’t really fit as an M car 10 years ago.
Purists will say BMW M is becoming more and more like AMG, hence the need for videos like this to explain the rationale of BMW M and how M products are developed. This 6 minute and 47 second video has interviews with various BMW M personnel and plenty of shots of the M cars in action. You can hear the new 4.0 V8 in the M3 in action as well. A high revving V8 that goes way past 8,000rpm (unlike America’s low-revving 5,500rpm pushrod V8s), salivating!
Watch the video after the jump.
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
Nice marketing video…
It makes the Proton looks so ” Pre Kindergarden” graded manufacturer. The Product Roadmaps and Strategic Applications of modern management is totally absent. That’s why the CPS engine cant be thought from end to end with roadmap covering 1.3, 1.5, 1.8 and 2.0 which is basically the sweet spot in local market as well as many overseas market. The 1.8 & 2.0 engine can be kept by slightly under stroke while the 2.0 with slightly over stroke and the same goes to the 1.3 & 1.5 as well and the 1.5 & 2.0 can be the “sportier” variants while the 1.3 & 1.8 can be applied to the more economical models. But look at what they have done? Dropping the CPS on the Waja which is basically an obselete model while for Gen 2, not be able to provide decent spec and fit & finish is a huge let down. When will them get serious with what they’re doing? Probably not…because the government will bail them out when things go wrong so why bother? The “Tak Apa” attitude wont lead them too far from where they’re now. This company will continue to bleed and bleed and bleed the taxpayers’ monies.
if malaysian car modification community can be as professional as them, things will be better in malaysia than current situation. n Proton really should work hand-to-hand with R3 on every saloon/hatchback cars they make to improve sales by expanding their target buyer from typical user to enthusiast. so proton can focus on typical home/business user, while R3 can improve those base car to enthusiast level based on feedback from car enthusiast community
how to apply to be an M testing engineer >?!!
i agree on the r3 ting , it doesnt have to be on that sophistication as M bt thrs a huge market here for affordable performance…ive heard ppl go to ah longs to borow money for their car mods seriosuly….thrs potential out thr bt thy got to do it properly…r3 now kinda fizzeled out abit…not sure wat hapened to them…
WilliamSmith said,
February 11, 2009 @ 10:49 am
It makes the Proton looks so ” Pre Kindergarden” graded manufacture
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but proton IS a pre kindergarden graded manufacturer when compared to bmw. how can you compare these massive companies with decades of experience and a motorsports heritage to die for? then again, bmw will make many many other manufacturers out there look pre-kindy as well, not just proton.
lets also not forget, that bmw’s M division alone is even older than Proton as a car company by more than 10 years.
Just love the M division cars, they rock and roll man! Just love to hear the high rev roars!
Shhhh! Hear that ? Is it a cat? Is it a lion? NO! It’s a BMW!
German-made. My type of 4-wheelers!
imagine a deisel M…….hmmm uber hot.i just wonder how these sports divisions ie;M, AMG,lexus-F,are going to cope with the growing pressures to be more and more eco friendly……well an ISF-h would only be natural, but anyone for an M3-h?? nah…i say they’d pull it off well.
hidrogentank- Well personally i dont hope that BMW will come out with a Diesel M. If BMW really comes out with a diesel M it means that no more high rev engine and = no more roars…..no more roars= no more BMW… BMW used to produce high rev engines for decades and this is the reason why i like BMW, they roar!
german its so cool. i wished i worked for them