Paul Tan's Automotive Industry News

New Tata PR1MA Concept designed by Pininfarina

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Tata Prima
Tata Prima

The Tata Prima is the first collaboration between Tata and Italian company Pininfarina and is based on the Tata Indigo platform stretched to a 2,700mm wheelbase. It kinda looks somewhat like a Nissan Sylphy actually, and you can see some latest design “trends” incorporated there although some can be considered overkill – it has TWO sets of daytime running lights – you get one strip on each side the bumper and another set integrated into the headlamps. I feel Tata should really reconsider a stronger corporate grille for its car. The front end that ended up on this one kinda makes it look like a smart forfour when viewed head-on. A prominent and good-looking corporate grille is really important. Hyundai has found a new one in their i-series of cars, albeit somewhat shamelessly ripped off from the pre-facelift current generation Honda Civic, while Kia has its new H-grille design penned by Peter Schreyer. Look after the jump for a gallery of the Tata PR1MA Concept.

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32 Comments »

  1. mct said,

    March 6, 2009 @ 4:22 am

    the front of the car remind me latest gen of mazda 3

  2. better car said,

    March 6, 2009 @ 6:35 am

    the ground clearance looks so high. perhaps suitable for kl floods :P

  3. nazri said,

    March 6, 2009 @ 7:02 am

    nice model designed by Pininfarina

  4. sonGoten said,

    March 6, 2009 @ 7:06 am

    Nice rear..

  5. maibatsu_thunder said,

    March 6, 2009 @ 7:52 am

    I’d prefer a lower beltline. Did Pininfarina tweak the Nano Europa? It looks really nice now. Nothing much to not like now.

  6. michly said,

    March 6, 2009 @ 8:02 am

    rear like Mazda , front like Lancer. / maserati

  7. hazxkh said,

    March 6, 2009 @ 8:12 am

    Tata is comfort like toto….

    this is the car made from lorry manufacture..

    wake up p1… dah pagi ni

  8. Krap said,

    March 6, 2009 @ 8:16 am

    pergh…even tata is taking giant leap towards modern/advance looking vehicle. wish that malaysian automakers makes superb design with good quality products and less politics.

  9. BanyakMasukWorkshop said,

    March 6, 2009 @ 8:17 am

    [quote comment="217886"]Tata is comfort like toto….

    this is the car made from lorry manufacture..

    wake up p1… dah pagi ni[/quote]

    whats a toto?

  10. nazri said,

    March 6, 2009 @ 8:47 am

    sadly Pininfarina had die in motorcycle accident… :(
    is this his last design??

    http://paultan.org/archives/2008/08/07/pininfarina-ceo-dies-in-motorcycle-accident/

  11. farghmee said,

    March 6, 2009 @ 9:30 am

    Toto = comforter
    a sheet of thick blanket usually found in the bedroom 8)

  12. BanyakMasukWorkshop said,

    March 6, 2009 @ 9:59 am

    [quote comment="217908"]Toto = comforter
    a sheet of thick blanket usually found in the bedroom 8)[/quote]

    thanks man.. i really had no idea what a toto is.. i only know toto, the rock band ;)

  13. fastcx said,

    March 6, 2009 @ 10:28 am

    [quote comment="217925"][quote comment="217908"]Toto = comforter
    a sheet of thick blanket usually found in the bedroom 8)[/quote]

    thanks man.. i really had no idea what a toto is.. i only know toto, the rock band ;) [/quote]
    i only know toto, buy number :P

  14. micheal said,

    March 6, 2009 @ 10:40 am

    tata is a senior company compared to p1, they shud have enuuf money to support their rnd. the rear remind me of CLS350.
    front like mazda cx7

  15. micheal said,

    March 6, 2009 @ 10:41 am

    [quote comment="217940"][quote comment="217925"][quote comment="217908"]Toto = comforter
    a sheet of thick blanket usually found in the bedroom 8)[/quote]

    thanks man.. i really had no idea what a toto is.. i only know toto, the rock band ;) [/quote]
    i only know toto, buy number :P [/quote]

    we buy toto number, than win, we buy this tata with that money. hahaha

  16. lambov12 said,

    March 6, 2009 @ 11:09 am

    the rear looks like the new jaguar xf ..

    is it going to be made like the nano ? milo tin car ?

    or this 1 going to made to compete with camry ??

  17. BanyakMasukWorkshop said,

    March 6, 2009 @ 11:14 am

    personally, i think pininfarina isn’t a big deal anymore in the automotive styling world..

    even this styling concept, isnt really special enough for me, especially from a company like them.. another bad example of pininfarina’s current work is the hyundai matrix.. i cant imagine them putting their name on it as well.

  18. wakenabeb said,

    March 6, 2009 @ 11:17 am

    i only know tata, titi, tutu.. :)

  19. Kit said,

    March 6, 2009 @ 12:08 pm

    Is hat a face of Jaguar ?!?!

  20. msian said,

    March 6, 2009 @ 1:47 pm

    plsss do something bout da frnt grill……a major flaw in an otherwise good looking car!

  21. MyBoy said,

    March 6, 2009 @ 3:07 pm

    A bit like Rover 75 at the rear.

  22. fyzal said,

    March 6, 2009 @ 3:20 pm

    side profile of dis car remind me of New Hyundai Elantra…

  23. ashikmsabu said,

    March 6, 2009 @ 5:03 pm

    This car seems to be new generation for TATA MOTORS.

  24. maibatsu_thunder said,

    March 6, 2009 @ 5:16 pm

    Tata is mainly a truck manufacturer. FULL STOP. Their cars are cars from a truck manufacturer, plain and simple. So far their interiors have been bad, so let’s see where they go from here.

  25. MyBoy said,

    March 6, 2009 @ 5:38 pm

    [quote comment="218108"]Tata is mainly a truck manufacturer. FULL STOP. Their cars are cars from a truck manufacturer, plain and simple. So far their interiors have been bad, so let’s see where they go from here.[/quote]
    Not anymore. This one even better than Proton.

  26. micheal said,

    March 7, 2009 @ 11:55 pm

    [quote comment="218112"][quote comment="218108"]Tata is mainly a truck manufacturer. FULL STOP. Their cars are cars from a truck manufacturer, plain and simple. So far their interiors have been bad, so let’s see where they go from here.[/quote]
    Not anymore. This one even better than Proton.[/quote]

    u have been in this car eh?

  27. micheal said,

    March 7, 2009 @ 11:56 pm

    [quote comment="218108"]Tata is mainly a truck manufacturer. FULL STOP. Their cars are cars from a truck manufacturer, plain and simple. So far their interiors have been bad, so let’s see where they go from here.[/quote]

    true…
    you seen tata telcoline? how terible it looks like?

  28. micheal said,

    March 7, 2009 @ 11:58 pm

    [quote comment="217971"]personally, i think pininfarina isn’t a big deal anymore in the automotive styling world..

    even this styling concept, isnt really special enough for me, especially from a company like them..

    another bad example of pininfarina’s current work is the hyundai matrix.. i cant imagine them putting their name on it as well.[/quote]

    yah… matrix is just ugly.. slightly better than the previous fiat multipla

  29. Gajen said,

    March 9, 2009 @ 12:47 am

    looks nice…the front is a lil off tho…and tires shud be bigger…overall its a great design…

  30. rambo said,

    March 10, 2009 @ 2:00 pm

    an off roader sedan wannabe…a decent looking car..would be better if the ground clearence is reduced

  31. MyBoy said,

    March 10, 2009 @ 3:19 pm

    [quote comment="218108"]Tata is mainly a truck manufacturer. FULL STOP. Their cars are cars from a truck manufacturer, plain and simple. So far their interiors have been bad, so let’s see where they go from here.[/quote]
    You tell that to Lamborghini. :D

  32. rambo said,

    March 10, 2009 @ 11:40 pm

    [quote comment="218350"][quote comment="218108"]Tata is mainly a truck manufacturer. FULL STOP. Their cars are cars from a truck manufacturer, plain and simple. So far their interiors have been bad, so let’s see where they go from here.[/quote]

    true…
    you seen tata telcoline? how terible it looks like?[/quote]
    [quote comment="218350"][quote comment="218108"]Tata is mainly a truck manufacturer. FULL STOP. Their cars are cars from a truck manufacturer, plain and simple. So far their interiors have been bad, so let’s see where they go from here.[/quote]

    true…
    you seen tata telcoline? how terible it looks like?[/quote]
    one man’s food is another man’s poison…..design is something very subjective and varies fr person to person…built quality of tata vehicles are strong and tough…doesnt mean if the design is plain and simple,it is bad.

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