According to published reports by German Der Spiegel magazine, Munich and Stuttgart-based premium car makers BMW and Daimler are planning to perform a cross-ownership by swapping shares among each other. Reports suggest that both companies may exchange as much as 7% of shares among each other.
This comes as a result of the world economic turmoil, and that both BMW and Daimler are working to combine their purchasing power to save a considerable amount of money. Der Spiegel also mentioned that the Quandt family who own 46% of BMW is not very pleased with the idea, fearing that a possible take-over might occur.
Lets just keep it as a speculation for now, but we will you bring the latest updates regarding this juicy matter. To think about, it would be weird that BMW has ownership of Daimler, and vice versa.
Harvinder Singh Sidhu thinks there's nothing better than Formula 1, not even sliced bread. Having written about cars since 2006, he plunged head first into the industry out of a passion for all things four-wheeled and everything in between. The F1 enthusiast has been following the sport since 1999 and has been keeping up with it since. In between races he keeps himself busy as the host of the Driven motoring TV programme and as our version of the Joker.
Consumer might be suffering as the competition is taken away as they probably controlled a lot of entry-mid-high market luxury sedan globally…
german
sounds like something bad going on….
Ok what? Jimat wang when buying wiring, connectors, ECUs, tyres, etc. together.
german hybrid, next time it will never matter if ur car is a bmw or a benz, as ur buying both in one go
as weird as a hybrid of vampire and lycans….the union of arch enemies.
[quote comment="219223"]Ok what? Jimat wang when buying wiring, connectors, ECUs, tyres, etc. together.[/quote]
what if they are agree not to compete in selling price..
I've read the book Driven, about BMW. It's stated that the Quandt family who own BMW defends their independence fiercely, but maybe they have a change of heart. But before this the family have owned Mercedes shares before, in the Sixties, which was then sold to the Kuwaitis.
i smell cheaper germans
Ch[quote comment="219429"]i smell cheaper germans[/quote]
Cheaper? Hah! Don't you see the bottom line of all these is to stretch the profit margin as much as possible and to stay afloat. Dream on my friend.