MINI, being a somewhat quirky brand usually has advertising campaigns that live and breath on values such as youthfulness and fun, etc. After all you have to convince someone to pay a serious sum of money for such a small car, especially here in Malaysia. Even in Malaysia, the intro campaign for the R56 MINI was quite interesting, involving something to do with messsages from a “Russian spy on a plane”.
Anyway, here’s a whole load of new promo videos (edited into 1) that MINI created for the new MINI Cabriolet. I personally wasn’t too amused by the bunch of weirdos driving a drop top MINI through an automatic car wash machine, but these are a better watch, at the very least it’s not annoying. Most of them center around the Cabrio’s launch theme of keeping your roof down as often as possible.
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
1st???
haha, quite interesting and creative!
I saw an expat driving around Penang with the top down. It looked so cool until a bus beside him started fumigating him with black exhaust smoke.. haahahaha