Comments on: Hyundai’s new flagship model, the Equus http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/ Paul Tan on the Automotive Industry Sun, 27 May 2012 03:34:45 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Kelvin http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-224380 Kelvin Thu, 26 Mar 2009 09:29:13 +0000 http://paultan.org/?p=13456#comment-224380 I was in Korea during the time it was launched. The teaser ads on TV and the final launch ads on TV were impressive. I believe the top end version is going for 105 million KRW there (abt RM280k). I briefly looked at the actual car in Incheon airport before I left the country. It had an understated feeling of luxury. I had been in a previous Equus model before and was thoroughly impressed with it (as it was quieter, plusher and a smoother than an E-class at that time plus it certainly had more features). I was in Korea during the time it was launched. The teaser ads on TV and the final launch ads on TV were impressive.

I believe the top end version is going for 105 million KRW there (abt RM280k).

I briefly looked at the actual car in Incheon airport before I left the country. It had an understated feeling of luxury. I had been in a previous Equus model before and was thoroughly impressed with it (as it was quieter, plusher and a smoother than an E-class at that time plus it certainly had more features).

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]]> By: Farhat Haniff http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-223429 Farhat Haniff Mon, 23 Mar 2009 05:39:46 +0000 http://paultan.org/?p=13456#comment-223429 Now BENTLEY style? Slanted back windows and that bold (Bentley Continental) tall wheel arch from back tail lamps to the middle of back door, Bentley exhaust design... Korean's Bentley lol. Now BENTLEY style?

Slanted back windows and that bold (Bentley Continental) tall wheel arch from back tail lamps to the middle of back door, Bentley exhaust design… Korean's Bentley lol.

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]]> By: Vern http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-222213 Vern Wed, 18 Mar 2009 22:03:47 +0000 http://paultan.org/?p=13456#comment-222213 not copycat la... just "refer" and "improvise" ma... then the outcome only kick-ass ma...hahaha.. 17 Speakers man!! Phewitt!! not copycat la… just "refer" and "improvise" ma… then the outcome only kick-ass ma…hahaha.. 17 Speakers man!! Phewitt!!

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]]> By: camprodohc http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-222082 camprodohc Wed, 18 Mar 2009 11:34:14 +0000 http://paultan.org/?p=13456#comment-222082 congratz Hyundai! but how about Genesis Sedan and Genesis Cuope ?? will get market at Malaysia or not ?? congratz Hyundai!

but how about Genesis Sedan and Genesis Cuope ??

will get market at Malaysia or not ??

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]]> By: Ricky http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-222055 Ricky Wed, 18 Mar 2009 10:26:01 +0000 http://paultan.org/?p=13456#comment-222055 Alamak wrong post. The comment is for proton Exora. Sorry. Alamak wrong post. The comment is for proton Exora. Sorry.

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]]> By: Ricky http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-222054 Ricky Wed, 18 Mar 2009 10:25:00 +0000 http://paultan.org/?p=13456#comment-222054 Why this car cannot accept old car(more than 10 years) trade in? Only for other model. What the fuss? What the proton and govenment doing? Wait so long but no good news. Make me change decision to buy naza citra 1 offer RM10k come with 2.0 cc. Why this car cannot accept old car(more than 10 years) trade in? Only for other model. What the fuss? What the proton and govenment doing? Wait so long but no good news.

Make me change decision to buy naza citra 1 offer RM10k come with 2.0 cc.

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]]> By: Ricky http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-222052 Ricky Wed, 18 Mar 2009 10:17:35 +0000 http://paultan.org/?p=13456#comment-222052 Look like BMW 6 series. Very nice. Good jobs. Look like BMW 6 series. Very nice. Good jobs.

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]]> By: king http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221984 king Wed, 18 Mar 2009 02:22:55 +0000 http://paultan.org/?p=13456#comment-221984 [quote comment="221696"]Tak tahulah kenapa, saya masih tak boleh terima lagi kereta buatan Korea...[/quote] dulu saya pun tak boleh terima kereta buatan Jepun... times are changing...the koreans can make a lexus...but not a 7-series / s-class [quote comment="221696"]Tak tahulah kenapa, saya masih tak boleh terima lagi kereta buatan Korea…[/quote]

dulu saya pun tak boleh terima kereta buatan Jepun…

times are changing…the koreans can make a lexus…but not a 7-series / s-class

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]]> By: reuben how http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221979 reuben how Wed, 18 Mar 2009 01:48:18 +0000 http://paultan.org/?p=13456#comment-221979 The spec sheet looks impressive. And the improvements are impressive, at least on paper. The Korean car industry progresses by leaps and bounds. Better than our banana car proton The spec sheet looks impressive. And the improvements are impressive, at least on paper. The Korean car industry progresses by leaps and bounds. Better than our banana car proton

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]]> By: noAP4u http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221956 noAP4u Tue, 17 Mar 2009 23:52:18 +0000 http://paultan.org/?p=13456#comment-221956 I remember reading that this is the model that has 7-series presence, 5-series comfort level and 3-series pricing, something to that effect... If that's the case, then this may be the key to unlock the higher-end passenger car market for Korean makes. I remember reading that this is the model that has 7-series presence, 5-series comfort level and 3-series pricing, something to that effect… If that's the case, then this may be the key to unlock the higher-end passenger car market for Korean makes.

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]]> By: James http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221936 James Tue, 17 Mar 2009 22:46:23 +0000 http://paultan.org/?p=13456#comment-221936 It looks like they took a LS460, slapped their ugly grill and pedestrian-impaling emblem on its front, crafted the new dugong Vios's rear end onto it and called it a Hyundai. Thank goodness the Lexus they started off with is so good looking, that this still looks passable. It's impressive how far Hyundai has come in such a short time, but they seriously need to develop a design language of their own. Go hire a head of design with some semblance of creativity, please! It looks like they took a LS460, slapped their ugly grill and pedestrian-impaling emblem on its front, crafted the new dugong Vios's rear end onto it and called it a Hyundai. Thank goodness the Lexus they started off with is so good looking, that this still looks passable. It's impressive how far Hyundai has come in such a short time, but they seriously need to develop a design language of their own. Go hire a head of design with some semblance of creativity, please!

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]]> By: Edwardo http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221896 Edwardo Tue, 17 Mar 2009 21:19:14 +0000 http://paultan.org/?p=13456#comment-221896 Looks so much like Toyota Crown.... Looks so much like Toyota Crown….

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]]> By: johan http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221873 johan Tue, 17 Mar 2009 20:35:49 +0000 http://paultan.org/?p=13456#comment-221873 I personally think what is lacking is design langauge, even Kia now have one, Lexus have Le Finess, BMW have flaming, Ford have kinetic etc etc. It is hard to distinguish oneself from the crowd when a central design theme is lacking, therefore attracting annoying comment likes "look like this and that, BMWish, Mercedish..." Hope Hyundai will find their design langauge or a concept design like BMW GINA Project to lead their future products. I personally think what is lacking is design langauge, even Kia now have one, Lexus have Le Finess, BMW have flaming, Ford have kinetic etc etc. It is hard to distinguish oneself from the crowd when a central design theme is lacking, therefore attracting annoying comment likes "look like this and that, BMWish, Mercedish…" Hope Hyundai will find their design langauge or a concept design like BMW GINA Project to lead their future products.

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]]> By: Gajen http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221866 Gajen Tue, 17 Mar 2009 20:17:48 +0000 http://paultan.org/?p=13456#comment-221866 its not luxurious enough...the looks doesnt catch my eyes...the fornt is way too complicated...and theyre trying to follow Lexus footsteps..'isnt time someone did to lexus what lexus did to mercedes?' tht was their slogan in their Genesis ad...even the exhaust is from lexus..so as sum of the interior bits.. overall...i respect this car...without comparing to merc bmw and lexus, this is a very good car...at least the koreans are giving their best shot to compete globally.. we on the other hand have a long way to go... its not luxurious enough…the looks doesnt catch my eyes…the fornt is way too complicated…and theyre trying to follow Lexus footsteps..'isnt time someone did to lexus what lexus did to mercedes?' tht was their slogan in their Genesis ad…even the exhaust is from lexus..so as sum of the interior bits..

overall…i respect this car…without comparing to merc bmw and lexus, this is a very good car…at least the koreans are giving their best shot to compete globally..

we on the other hand have a long way to go…

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]]> By: CFA28 http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221851 CFA28 Tue, 17 Mar 2009 19:24:01 +0000 http://paultan.org/?p=13456#comment-221851 this is one huge car, with a wheelbase of more than 3,000 mm. Bigger than the BMW 7 Series? this is one huge car, with a wheelbase of more than 3,000 mm. Bigger than the BMW 7 Series?

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]]> By: nibiru http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221830 nibiru Tue, 17 Mar 2009 18:45:52 +0000 http://paultan.org/?p=13456#comment-221830 pity. soon we can only see these marque in museums once the north took the south. pity.

soon we can only see these marque in museums once the north took the south.

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]]> By: painsama http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221793 painsama Tue, 17 Mar 2009 17:08:49 +0000 http://paultan.org/?p=13456#comment-221793 The front grill and that "spirit of ecstasy" look like year 2000 hyundai grandeur/XG. The front grill and that "spirit of ecstasy" look like year 2000 hyundai grandeur/XG.

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]]> By: MyviKiller http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221792 MyviKiller Tue, 17 Mar 2009 16:58:31 +0000 http://paultan.org/?p=13456#comment-221792 The rear looks strikingly similiar to the Honda Legend. The rear looks strikingly similiar to the Honda Legend.

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]]> By: csv http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221757 csv Tue, 17 Mar 2009 15:50:46 +0000 http://paultan.org/?p=13456#comment-221757 what? 17 speakers! its even more than Lexus and the speakers in my home! boom boom interior indeed. what? 17 speakers! its even more than Lexus and the speakers in my home! boom boom interior indeed.

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]]> By: Bodow http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221744 Bodow Tue, 17 Mar 2009 15:26:08 +0000 http://paultan.org/?p=13456#comment-221744 Vios looks like dugong ... i though more of a tapir backend hahah Vios looks like dugong … i though more of a tapir backend hahah

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]]> By: azrai http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221733 azrai Tue, 17 Mar 2009 15:07:31 +0000 http://paultan.org/?p=13456#comment-221733 Looks to Lexusish, Mercedish, and BMWish. It is great effort from the Koreans actually. The tailgate remind me to the dugong's vios. Looks to Lexusish, Mercedish, and BMWish. It is great effort from the Koreans actually. The tailgate remind me to the dugong's vios.

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]]> By: newbie http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221723 newbie Tue, 17 Mar 2009 14:45:19 +0000 http://paultan.org/?p=13456#comment-221723 how do you spell Equus? is it eeqiuus or ekoos? how do you spell Equus? is it eeqiuus or ekoos?

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]]> By: kei9 http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221722 kei9 Tue, 17 Mar 2009 14:43:58 +0000 http://paultan.org/?p=13456#comment-221722 It does look good. No doubt about it. Equus does have a sense of luxury from a brand which doesn't really associate with luxury lineups. It does look good. No doubt about it. Equus does have a sense of luxury from a brand which doesn't really associate with luxury lineups.

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]]> By: Caddilac Wong http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221699 Caddilac Wong Tue, 17 Mar 2009 13:59:34 +0000 http://paultan.org/?p=13456#comment-221699 [quote comment="221696"]Tak tahulah kenapa, saya masih tak boleh terima lagi kereta buatan Korea...[/quote] Tunggulah i20 dan i30... Sudah nak sampai... I pasti mereka dapat tangkap matamu... [quote comment="221696"]Tak tahulah kenapa, saya masih tak boleh terima lagi kereta buatan Korea…[/quote]

Tunggulah i20 dan i30… Sudah nak sampai… I pasti mereka dapat tangkap matamu…

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]]> By: Caddilac Wong http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221697 Caddilac Wong Tue, 17 Mar 2009 13:55:41 +0000 http://paultan.org/?p=13456#comment-221697 Genesis looks nicer... But this should be a very cheap car compared to S and 7... Genesis looks nicer… But this should be a very cheap car compared to S and 7…

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]]> By: muryadi http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221696 muryadi Tue, 17 Mar 2009 13:55:16 +0000 http://paultan.org/?p=13456#comment-221696 Tak tahulah kenapa, saya masih tak boleh terima lagi kereta buatan Korea... Tak tahulah kenapa, saya masih tak boleh terima lagi kereta buatan Korea…

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]]> By: lo http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221684 lo Tue, 17 Mar 2009 13:39:46 +0000 http://paultan.org/?p=13456#comment-221684 front end styling is too busy . one thing hyundai must think of is to make their own luxury marque. toyota has proven that using their own tyota name doesn't really work. front end styling is too busy .

one thing hyundai must think of is to make their own luxury marque. toyota has proven that using their own tyota name doesn't really work.

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]]> By: mkrafz http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221670 mkrafz Tue, 17 Mar 2009 13:10:26 +0000 http://paultan.org/?p=13456#comment-221670 does not inspire at all... look too similar.. like most of the car on road now.. just copy the current trend.. does not inspire at all…

look too similar..

like most of the car on road now..

just copy the current trend..

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]]> By: Tiadaid http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221649 Tiadaid Tue, 17 Mar 2009 12:30:52 +0000 http://paultan.org/?p=13456#comment-221649 The back looks like a Lexus... The back looks like a Lexus…

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]]> By: pulge http://paultan.org/2009/03/17/more-details-on-hyundai%e2%80%99s-new-flagship-model-the-equus/#comment-221647 pulge Tue, 17 Mar 2009 12:27:11 +0000 http://paultan.org/?p=13456#comment-221647 Yet all luxury sedan cars tends to look and feels like an old rich man. Plenty of chrome finish here and there, plus some wood-like trimmings inside. Still, the Koreans is catching up with the Japs and Europeans pretty quickly. I wonder how our own makes should achieve that level of tech. Yet all luxury sedan cars tends to look and feels like an old rich man. Plenty of chrome finish here and there, plus some wood-like trimmings inside.

Still, the Koreans is catching up with the Japs and Europeans pretty quickly. I wonder how our own makes should achieve that level of tech.

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