Paul Tan on the Automotive Industry
BMW’s MINI in their usual quirky spirit have released a new viral video related to the MINI Clubman. There are alot of interesting “stunts” in the video, which shows two dudes cruising on the Autobahn tailing what appears to be two MINI Clubmans driven by potential stunt drivers. It gets interesting from the 50 second mark onwards where we’ll see the people in the video “awaken from the Matrix”, watch the video and you’ll know what I’m talking about!
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R55 MINI Clubman now available in Malaysia!
MINI Clubman Teaser SiteAbout the Author
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
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Lol…
The spinning one is awesome. he he
hahaha
i was never really interested in the mini before, like those who adore it so much.
but my interest on this car is growing more and more lately…
however i prefer the mini cooper s etc but not so much of the clubman… i feel it's more of a head-turner than the clubman hehe
maybe one day i will own one… maybe not
Decepticons!
hahahhaahhahahahahahahahahahahahhahahahahahahahahaha………
The best ad cum viral ever!
it got me smiling.
Great.
lol.. they lovely..
those mini clubman look like CGI to me.but a good one
Haha..too fake for me. From the video, the spinning car experiences the same velocity as other cars. It is just not realistic.
Wait a minute… Mini Clubman not yet out in Malaysia???!!! omfg.
Wait a minute… Clubman not yet out in Malaysia??!! Im waiting for the Mini SUV.. seen the test-mule Mini SUV on the autobahn lastweek, but didnt get a chance for photos.
[quote comment="224295"]Haha..too fake for me. From the video, the spinning car experiences the same velocity as other cars. It is just not realistic.[/quote]
yes, it's a fake video..
too dangerous if do in high speed, and so many public cars there…
it's not a hollywood movie.
Even the autobahn is fake.. at 1:05, the Munchen-Zentrum follow on road is not highway 8.. its highway 7.
Many company use viral marketing to promote their cars, by shooting the ad or pix like a normal pedestrian who saw the stuntings of the car accidently. e.g. Chevrolet Captiva we have seen in Paul Tan blog before.
However, instead of using "ordinary" viral, Mini takes it little further but making fun of "Viral" Marketing. At the first half, you will still assume it is a real video, but at the end, all the fake stunts awakes you and you know this is an Ad from Mini. Eventhough you know you get cheated, but in the end, all you have:" OMG, get cheated by Mini" and a smile on your face, ultimately, you thinks that "Mini is Fun"
Not any brand could project their image like this, but i think Mini fits well in this.
Great Job of BMW/ Mini Marketing Guy fellows ~
hahahahahah that was hillarious!
Tipu mah. It's ok for fun (in a film I mean). Matrix – Mini Reborn
it look like fake
the J-turns looked do-able…but backflips and side flips…yeah, that's what threw it off…big time -_-
I really thought it wad real at the first two stunts… lol…
[quote comment="224404"]it look like fake[/quote]
because it is fake
The obvious lack of tyre smoke in the first slides already gave it away
Farhat,
I beg to differ.I've seen it twice here and once @ Proton's Parking Lot. Maybe it's just not popular enough w Msians.
savvy lagi hebat! kena gasak dgn gergasi pun masih kukuh dan mantap.
i've seen this in malaysia! at kl! on the road!!