Ford’s new “kinetic Design” theme that it’s been putting on all of it cars started back in 2004 when Ford executive design director for Ford Europe Mr Martin Smith was tasked with formulating a new design language for the company. And it’s not just limited to Europe – the next generation Fords will strive harder to be global cars and kinetic Design has also found its way onto the American Taurus.
It’s what I perceive to be Ford’s own take on flame surfacing, but in Ford’s Martin Smith’s own words: “it is the form language is communicated through bold, dynamic lines and full surfaces. When you look at it, you can see that it visualises energy in motion.”
The new design language was first shown on the Ford SAV Concept shown above. The front face stayed relatively conservative but the sides of the car began to feature deep creases to create lightplay and add a dynamic touch.
Ford later built on some of the ideas presented with the SAV Concept with the 2005 Ford iosis concept car. It was with the iosis that Ford started trying to put a visualisation of “energy in motion” onto sheetmetal.
The iosis eventually became the Mondeo we have today and I reckon a two door version that looked closer to the iosis could serve well as a new Cougar or Capri.
The Ford Verve Concept shown in 2007 continued the kinetic Design language and it showcased how the future Ford Fiesta which has since already been unveiled (look at the first photo above) would look like.
This created quite some excitement because kinetic design on a Fiesta would mean that the stamping for the sheet metal would be more costly because of the way it curves, and this was not something that many car manufacturers choose to do on a B-segment “my first car” type of car that the Fiesta is meant to be.
Kinetic design was later applied to the Ford Kuga which was basically a compact SUV built on the Focus, and the latest concept car featuring kinetic design is the Ford iosis-MAX shown at Geneva 2009 earlier this year.
The iosis-MAX is what Ford calls a “multi-activity vehicle” and features regular front doors, rear doors and slide backwards, and a design without a B-pillar for better ease of access into the interior. This concept hints at the design language for the next gen Focus and/or Focus C-Max.