Ford Kinetic Design TVC

Ford shot this TV commercial featuring all of their new Kinetic Design cars, but despite having various locations for the scenes in reality the cars never left the shooting studio. This was done on purpose and highlighted as part of the main message delivered by the TVC – they want to say their cars look dynamic as if they are moving even when in reality they are staying still in one spot. Nothing beats having the car really out there though – in the virtualised landscape some of the lighting on the car doesn’t feel like they match properly. Watch the TVC after the jump.

And below you have “the making of”…