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Volkswagen Amarok – vee-dub’s new pick-up

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Volkswagen Pickup Concept

Volkswagen has decided to name its upcoming pickup truck the Volkswagen Amarok. The word Amarok is the Inuktitut name for “wolf”. Inuktitut is the name of the Eskimo-ish Inuit language variants spoken in Canada. Linux users may recognise the name as shared with an open source KDE music player.

In naming the Amarok so, Volkswagen hopes it will emulate the wolf’s personality as the “king of the wilderness and a figure of robustness, endurance, and superiority”, in their own words. At launch time only a double cab version like the Pickup Concept shown above will be launched and it will have Volkswagen TDI engines mated to an all-wheel drive system. A single-cab model will be launched later.

The word Amarok and its association with a Wolf does sound kinda cool, and definitely way cooler than “Taro”, which means a kind of yam and is aso the old name for Volkswagen’s rebadge of the Toyota Hilux.

Look after the jump for more pix of the concept version.

Related Posts:
Volkswagen Pickup Concept previews new 1-tonne pickup
Volkswagen Advanced Activity Concept

PHOTO GALLERY: Volkswagen Pickup Concept
Click thumbnails to view high resolution photo

19 Comments »

  1. red7 said,

    June 5, 2009 @ 4:36 am

    kinda weird name.

    cheers!

  2. Dom said,

    June 5, 2009 @ 7:24 am

    i’ll take one

  3. jaraju said,

    June 5, 2009 @ 8:11 am

    Amarok is my favorite music player! I like!

  4. rexis said,

    June 5, 2009 @ 8:48 am

    Amarok? Wolf? Wulf? Germans kinda like wolf u know.

  5. ard said,

    June 5, 2009 @ 8:57 am

    weird name. weird facelift.

  6. Lancermania said,

    June 5, 2009 @ 8:58 am

    nice design, wonder how much it cost..

  7. msi said,

    June 5, 2009 @ 9:08 am

    wow…look tough.

  8. zackrossi said,

    June 5, 2009 @ 10:18 am

    The design reminds me front T-Hilux + rear N-Frontier…..
    Better put the name VW Wolf rather then wierdo name….My opinion…

  9. Clone said,

    June 5, 2009 @ 10:59 am

    VW should market it in East Malaysia, especially Sabah ….its more suitable here, we just love this kind of car.

  10. Ndmervin said,

    June 5, 2009 @ 12:02 pm

    So long as its a VW, the name doesnt matter, its the HEART inside the engine bay that matters.. :)

  11. a18 said,

    June 5, 2009 @ 12:04 pm

    doesn’t work for me

  12. nabill said,

    June 5, 2009 @ 12:45 pm

    so is this stil a rebadge toyota hilux ?

  13. AlfaRomeo=Ferrari’sCousin said,

    June 5, 2009 @ 4:23 pm

    Hmmm . . . suspiciously looks like a Hilux to me!

  14. Nuts said,

    June 5, 2009 @ 9:11 pm

    It looks sort of like Mitsubishi Triton.

  15. KitKat said,

    June 5, 2009 @ 9:28 pm

    Launch this in Asia and send the other manufacturers went Amok!!!

  16. mitlanevo said,

    June 6, 2009 @ 1:12 pm

    [quote comment="243249"]It looks sort of like Mitsubishi Triton.[/quote]
    no way, this looks huge and tough, triton just plain sissy……

  17. ando said,

    June 7, 2009 @ 5:39 am

    [quote comment="243170"]Amarok? Wolf? Wulf? Germans kinda like wolf u know.[/quote]

    Volkswagen’s headquarter is in Wolfsburg, but you knew that, right?

    That aside, I doubt they will sell it here in Germany, unless they add some roof. Too much rain, you know…

  18. cyberkayu said,

    June 8, 2009 @ 3:26 pm

    a ma rocks
    sound like grand ma rocks

  19. Luqman said,

    June 9, 2009 @ 7:17 am

    [quote comment="243192"]The design reminds me front T-Hilux + rear N-Frontier…..
    Better put the name VW Wolf rather then wierdo name….My opinion…[/quote]

    Great idea, but unfortunately impossible as the name is already in use by Mercedes:

    http://de.wikipedia.org/wiki/Wolf_(Bundeswehr)

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